The Exhibitor (Nov 1941-May 1942)

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ITS NEW-ITS SIVUSH -ITS MODERN HEYWOODS MATERIALS i^LEAR, clean, Blond Modern finishes on the aisle ends. The same distinctive Blond finishes you find on top-notch, custom built furniture. Blond finishes that add flash to your interior; lend distinctive color to your chairs; make it easier for your patrons to “spot" and reach available, empty seats. New, Modern fabrics too, with interesting texture and smart colors. Oodles of comfort . . . the built-in comfort for which Heywood has always been famous. That's Heywood’s Victory ... a new, stylish, modern theatre chair that saves vital defense materials. The Victory is not just another substitute . . . not a replacement . . . not an alternate. Heywood’s Victory is a totally different thought in theatre chair styling ... a chair that takes full ad¬ vantage of the public’s tremendous liking for modern design. It’s a chair you ought to see . . . ought to study because it’s the NEW TREND in Seating. Why not ask your Heywood Sales Representative N-O-W to give you full details on this amazing chair . . . the Victory? zcuhA ^JldZcna LskinJioHs gardner/mass.