The Exhibitor (Nov 1941-May 1942)

Record Details:

Title:
The Exhibitor
Date:
Nov 1941-May 1942
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1941-May 1942) New York State Edition
Leaf #:
000892
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
March 21, 2024
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0 j Chta****** -^*7* PROJECTION 'HE MOTION PICTURE PROJECTOR is no longer a mere mechanical contriv¬ ance, cranked by hand, or made to operate by the simple closing of a switch. The Projectionist of Today must have an excellent knowledge of mechanics, electricity and optics and is in charge of a delicate and complicated mechanism made with scien¬ tific accuracy to handle a fragile and in¬ flammable material. HE PROJECTIONIST has a great respon¬ sibility — for a failure to measure up to the right standards means that all the producer, director, actor and cinematographer have striven for loses much of its artistic and commercial value, — the pleasure of the audience is lessened, — the exhibitor is sub¬ ject to constant and unnecessary expense, — and lives and property are endangered. Better Projection Pays Screen Presentation is an Important Part of Good Showmanship “ PROJECTION ” An advertisement first published in 1922 by this company has for twenty years received the full approval of Exhibitors, Managers and Projectionists. ★ It is reprinted at this time in the hope that it will be a continuing influence for the encourage¬ ment of BETTER PROJECTION and to cooperate in the campaign for NATIONAL CONSERVATION Svir?svir?svir?siir?s\ir^ii/ FQ^PEFENSE BUY COMPLETE SOUND AND VISUAL PROJECTION EQUIPMENT nflTionfiL INTERNATIONAL PROJECTOR CORPORATION