The Exhibitor (Nov 1942-May 1943)

Page scan 000363 from The Exhibitor

Record Details:

Title:
The Exhibitor
Date:
Nov 1942-May 1943
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1942-May 1943) New York State Edition
Leaf #:
000363
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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STANDARD ACCESSORIES • SPE* The wise Exhibitor today, is the one who checks closely, the materials and equip¬ ment that are keeping him in business. When projection equipment starts to break down from lack of proper replace¬ ment parts, that booth is one place that will bear constant watching. But if the contrivance that delivers the performance warrants constant inspec¬ tion— how; about the show itself! The chemicals that go into the making of film are SO valuable to this nation — or any nation at war— that film must be husbanded and treasured as any other part of your operation, even though it is not your physical property . Fight the clock with it. Stretch it. Nurse it. Make it last. The war won’t last forever, and some day when Peace comes —you’ll still be in bus¬ iness. Your equipment a little rickety perhaps; maybe the film a little scratchy, and the lobby ads perhaps showing a little wear. But everything still function¬ ing. And you, with the satisfying knowledge that you’ve licked Time — Time— the Saboteur!