The Exhibitor (Nov 1948-Feb 1949)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NT-4 THE EXHIBITOR TRADE SCREENINGS Warners (230 N. 13th) Nov. 29, 2.30, “The Decision Of Christopher Blake.” MGM (1233 Summer) Nov. 30, 11, “3 Godfathers.” RKO (250 N. 13th) Dec. 7, 10.30, “So Dear To My Heart.” companied here by Charles Simonelli, U-I director of exploitation. Advance arrange¬ ments for her visit were made by Bucky Harris, U-I. . . . Lou Golding, general manager, Fabian-W. and V., attended a recent meeting of city managers from Harrisburg, Easton, Allentown, Reading, Johnstown, Altoona, Richmond, Va., and Norfolk, Va., held in the office of man¬ ager Gerry Wollaston, State. further exploitation, manager Gerry Wol¬ laston, State, also provided large cards for the same window and interior of the store. A luncheon with “Mrs. America” for representatives of the press and radio was planned by manager Bob Sidman, Senate, but it was cancelled because of her late arrival here. “Mrs. America” appeared at a department store, was inter¬ viewed over radio stations, and posed for a photograph with Harry Sherman, local “Smile King.” She is touring to exploit “You Gotta Stay Happy,” and was ac Lancaster Thieves, who gained entrance by prying open exit doors, stole a small amount of change, and damaged extra profits count¬ ers at the Strand. The door to the office was also pried open, and office supplies were scattered all over the floor. Three separate doors, all leading into the pro¬ jection room, were also pried open, but no damage was done there. Reading Reading councilmen, who have decided to pass a mercantile tax law, covering A SERVICE MANUAL -for Theatre Employees (SPECIFY ITEM NO. B.S. 3) # Of inestimable value in "breaking-in" a new staff of Ushers; a new Cashier, or a new Door Man. # This 16 page pocket size (3x6 inch) booklet with heavy paper cover itemizes the rules of conduct for the theatre staff very logically and thoroughly. Separate chapters are devoted to Managers, Cashiers, Door Men, Ushers, etc., as currently trained in the larger circuits. ® It also pictures a system of Usher's hand signals for designating empty seats and gives many hints on Public Safety, Accident, Fire Prevention, and Advertising, etc. Price: 5c each SUBSCRIPTION RATES: 1 TR. (52 ISSUES) $2 00 FOREIGN $5 00 or 25 for $1.10 All SAIES IIMITED TO THEATRES WHICH SUBSCRIBE TO "THE EXHIBITOR" All sales prepaid. Please send check, money order or stamps with order. Sold under money back guarantee. THE EXHIBITOR ^BOOK SHOP I JAY EMANUEl P U B 1 1 C A T I O N S , INC. 1225 Vine Street, Philadelphia, Pa. mm r % f ' Al Reh, manager, S-W Mastbaum, Philadelphia, re¬ cently contrived this attractive display to publicize his run of the Warner Bros, production, "June Bride". retail and wholesale trade operations here, after they found that the tax on theatres and amusements is netting the treasury far less than their calculations, are facing a fight by the Reading Chamber of Com¬ merce. The Chamber is calling a con¬ ference of members on the new ordinance, and will take it up with a battery of law¬ yers, to learn if it can be thrown out by the courts. The Shillington, Shillington, which was scheduled to become a church over week¬ ends, the borough having no Sunday movies, remains a theatre only. The Rev. John J. Hasson, rector, newly-established Catholic St. John’s Parish, leased the former American Legion Hall in the bor¬ ough instead of the theatre, as originally planned. The Park, Emanuel Rosenberg, manager, is completing a program of redecorating and refinishing its front and lobby. Variety Club Philadelphia, Tent 13 A membership meeting was held last week, with the tent taking on as its permanent charity the camp for handi¬ capped children project, on a site fur¬ nished by Leo Posel and wife. A separate corporation will be formed to carry on this activity. The new crew elected for 1949 were Meyer Adelman, Jack Beresin, Ben Biben, Vic Blanc, Harold Cohen, Bill Doyle, Edward Emanuel, Charles Goldfine, Fred Mann, Harry Penneys, and Dave Supowitz. They will serve in addition to Clint Weyer, Frank MacNamee, Al Davis, Jack Greenberg, and Mike Felt. Davis and Greenberg were named delegates to Var¬ iety Clubs International, with Earle Sweigert and Cohen as alternates. November 10, 1948