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THE EXHIBITOR
Manager Karl Schaeffer, S-W Midway, Philadelphia, a: ranged a television giveaway in a tieup with a local merchant. Kic’dies had to attend a certain minimum number cf shows to become eligible to w n the prize, which included the set and installation. Plenty of good will resulted.
Philadelphia Judge McDevitt, shown here swearing in new members of his Crime Prevention League during the drive, made the League an integral part of the programs at the S-W Colonial, Philadelphia. Manager Sol Getzow benefited from the cooperation, and won community praise.
At the S-W Bromley, Philadelphia, manager Pat Notaro arranged a tieup with a local auto dealer named "Honest Mike", who hired a San a, and started giving away everything from comic books to games and cash to the kids as a good will builder. Everyone concerned had lols of fun.
To spread popularity over the 10 weeks of the drive, Maurice Dovberg, manager, S-W Allegheny, Philadelphia, put on five or six contes s on stage at each kiddies' show, and gave away roller skates obtained by tieups. A popular cola was also served to each ch Id on admission.
The young fellow above could hardly get on the bike he had won in a drawing conducted by S-W Wishart, Philadelphia, manager Howard Armstrong, but that didn't keep him from taking his prize home with him. The award of the bike drew large numbers of children to the S-W house.
The stunt, of course, attracted many kids. At one time, fully 20 policemen were required to handle the two-block-long line of children wailing to get in. "Honest Mike" is in the center. Notaro on the right, and the hired Santa at left. The kids laughed and shouted, but were well-behaved.