The Exhibitor (Nov 1948-Feb 1949)

LUKE STEIN — Owner, Stein Theatres, Jacksonville, Florida — declares: “We have had RCA Service for the past ten years and find it indispensable to the success¬ ful operation of our theatres.” To get the benefits of RCA Service —write: RCA SERVICE COMPANY, INC., Radio Corporation of America, Camden, New Jersey. '48-'49 Theatre Catalog Now On Press Engel Switches To GoldE risher Moves Up With DeVry Chicago — H. B. Engel, well-known in the Audio-Visual industry has been ap¬ pointed General Sales Manager of GoldE Manufacturing Co. E. W. Goldberg, presi¬ dent of GoldE, made the announcement. DRINKING FOUNTAINS (illuminated) LIGHTING EQUIPMENT EXIT & DIRECTIONAL SIGNS ^ Theatre Lighting Specialists Since 1903 VOIGT CO. 1649 N. Broad St P h i I a . 22, Pa H. B. ENGEL Engel brings 30 years of sales experience to his new assignment as head of sales and merchandising operations of the GoldE line of slide and filmstrip projectors, rotochromes, spotlights and the recently introduced line of aluminum slide binders for mounting 35mm. transparencies. Previously, Engel was General Sales Manager with the DeVry Corp., a position he resigned in order to assume this new capacity. FOREST MFC. CORP., 9-11 W.PARK ST., NEWARK 2,N.J. NAVY SURPLUS DEVRY XD TRANSPORTABLE 35mm PROJECTORS away below original gov’t cost with 3000' magazines, lenses, IOOOWaCQC lamps, amplifier, speaker (dual unit).^JIJ J Write for full information on these superb machines. S. 0. S. CINEMA SUPPLY COOP. Dept. D, 602 W. 52nd St., New York 19, N. Y. Used by better re* pair ghops in all countries of the world. Replacement parts for CENTURY Model K and Simplex type mechanisms — sold to all serv¬ ice and supply stores. CENTURY PROJECTOR CORP. : YORK, N.Y. A ni CD "THIRD DIMENSION" HULlII silhouette letters — PLASTIC AND CAST ALUMINUM — "REMOVA-PANEL" Glass-in-Frame Units ADLER SILHOUETTE LETTER CO. 302 1 W. 36th St., Chicago • 1^1 B'way.N.Y.C. Chicago — Henry M. Fisher, recent man¬ ager of DeVry Corporation’s New York Division, as well as the firm’s liaison rep¬ resentative in Washington, has been pro¬ moted to Vice President in charge of Sales and Merchandising recently vacated by H. B. Engel. HENRY M. FISHER The new vice-president has been with DeVry for over twenty years and has wide experience in sales, engineering and distribution activities in the industry. The annoimcement was verified by W. C. DeVry, company president. Carbons, Inc. Clear-Up Misconception NEW YORK — Edward Lachman, president of Carbons, Inc., announced that the Lorraine Carbons should not be confused with any foreign products, especially the discontinued Sun-Arc Carbons which were distributed here prior to the last war. He further cited the Star-Core feature and the per¬ formance of their product as conclu¬ sive proof against any similarity. Because it is Carbons’ established policy to stock all sizes of carbons in adequate quantities, he said the ex¬ hibitor was positively assured of a continuous supply of Lorraine Car¬ bons from a strategically located warehouse. ^YAy SOUND and PROJECTION EQUIPMENT Now you can buy comp/efe unit matched sound and projection equipment including amplification and in-a-car speakers from one manufacturer at a saving of not one, but several thousand dollars! SOUNDMASTER IN-A-CAR SPEAKERS Case of sand cast aluminum, light, easy to handle, but practically indestructible. Efficient, new design speak¬ er fully weather-treated. MX SERIES AMPLIFIERS The MX series offers a sys¬ tem of amplification that is outstanding in the drive-in field . . . greater power, greater flexibility, and com¬ plete and efficient ampli¬ fication control of the en¬ tire speaker system. LIGHTMASTER LAMPS The new model 4570 Lightmaster projects the accepted maximum of 15,000 lumens at 70 amperes, giving a steady, brilliant light for perfect drive-in theatre pro¬ jection. HI-TILT BASES Soundmaster bases are available with a reserve angle, hi-tilt feature and a longer carriage to accom¬ modate extra large drive-in lamps such as the Lightmaster. The complete Royal Soundmaster drive-in theatre line also includes: Soundheads, Model “R” Projectors Rectifiers, and Ex¬ citer Supplies. Send for our new, beautifully illustrated, in-color, drive-in brochure. BALLANTYNE CO. I 1707-11 Davenport St. Omaha, Nebraska PT-16 PHYSICAL THEATRE DEPARTMENT of THE EXHIBITOR January 12, 1949