The Exhibitor (Nov 1948-Feb 1949)

(Continued from page PT-8) on a metal channel, two or three lamps to each channel, and this is suspended from the marquee room ceiling. Each channel carries a plug, similar to the one used on household lamps and appliances, and can be taken down at any time if addi¬ tional working space is desired. Socket charmels are mounted to the underside of the ceiling. Neither the weight of the socket bar nor the reflector is borne by the electrical connections. The Holophane reflectors carry a metal ring around their facing edge to minimize the danger of breaking or chipping, a hazard existing in marquee territory necessary for marquee work. Three bars, attached to three sides of the re¬ flector ring, bolt to the channel, thus carrying the entire weight of reflector, bulb, and socket. MAINTENANCE EFFICIENCY With the conventional attraction boards, it is necessary to remove individual panels or frames for washing. In northern latitudes through six months of the year, this entails carrying the frames down a ladder and into the lobby to do a thorough job. The time involved in this laborious ritual prohibits many theatre owners from keeping their attraction boards at top efficiency. With the new Poblocki marquee, however, cleaning of attraction boards and lamps is carried out in only ten per cent of the time sometimes required. The work is done from the inside and, therefore, in any weather, clement or inclement. Because all electrical equipment, such as flashers, sockets, wiring, and other components, remains within the marquee, the wear and tear on such equipment is substantially less than if it were exposed to all weather conditions, or defecations of wanton birds. Any repairs that are necessary can be made in a minimum of time because of the easy accessibility of the equipment. In addition, ambient heat from the lamps in operation is sufficient to keep the room warm, reduce humidity, melt snow on the roof of the marquee, and keep the drain from freezing, to mention but a few of the benefits which attend this additional source of warmth. HAZARDS MINIMIZED Since letters are placed in position by men working within the marquee, the use of exterior ladders is largely limited to the under-marquee area or other signs not reachable from the inside. This fact will come as good news to those the¬ atres where the marquee extends to the street and changing letters might mean blocking off or impeding foot traffic. And maintenance men who worry about icy or wet sidewalks will find secure haven inside the marquee. Storage space for plastic or aluminum letters is provided within arm’s reach of the letter lines. Some methods make it necessary for the letters to be laid out on the sidewalk while just a few of the en¬ tire collection are being hung in place. A fairly high incidence of breakage results from this practice. In addition, lamps are conveniently located for replacement; and cleaning materials are always available within the room. NEW ADVERTISING EFFECTS New attraction effects may be used with the Poblocki marquee that make an effec¬ tive medium of on-the-spot publicity. (Continued on page PT-18) WHEREVER APPEARANCE ANjL^ NEATNESS K^ount ! you'll see LINTEX COLLARS & FRONTS Progressive Chains and Independents have found that Lintex Collars and Fronts are conven¬ ient and economical. These collars and fronts are made from specially processed paper with a linen finish. When soiled they are thrown away. No laundry problems with LiTitex. Made in wing or turn¬ down styles, fronts in plain or P.K. Phato Courtesy RADIO CITY MUSIC HAIL HEW YORK CITY, N. Y. REVERSIBLE COLLAR CO. Ill PUTNAM AVENUE CAMBIIDGE, MASS. STUB ROD CONTROL BOX Records what happens between box office and door — every minute, every Kour, every day! Pays for itself in very short order! Covered by U. S. Pots, ond Pals. Pend. For complete information write to: GENERAL REGISTER CORPORATION 3 6-20 Ttiirty-third Street, Long Islanif City 1,N.T. pa TH[ AUTHOaiZiD SUPPLY OCAIER IN TOUR AREA. January 12, 1949 PHYSICAL THEATRE DEPARTMENT of THE EXHIBITOR PT-17