The Exhibitor (1950)

EP-4 EXTRA PROFITS COMPO Pushes EP Execs Selling Idea New York — Acting on a suggestion by Sam Roth, Pacific Automatic Candy Com¬ pany, and sent to COMPO by L. S. Hamm, president, California Theatres Association, Arthur L. Mayer, COMPO executive, last week issued a copy of a letter sent to nearly 1000 manufacturers and distribu¬ tors of products sold to the industry. The letter asked these companies to use their own advertising and stationery to promote attendance at theatres. It follows: “I am sure that you, as the responsible head of a company having important busi¬ ness dealings with the motion picture in¬ dustry, are as desirous of our industry’s prosperity as we are. Accordingly, we are asking your help in a program which we hope will be adopted by all those business concerns that sell their product and serv¬ ices to our industry. “The program is a simple one. It is that your company carry a message in all its advertising urging people to go to the movies. This message could be in various forms; a list of suggestions is attached hereto. Because it would occupy so little space, the message could easily be used not only on your company’s general ad¬ vertising, but also in its sales promotion material and on its stationery. “You will realize, I am sure, the great benefit that would accrue to our business if all its suppliers were to adopt this plan. That most of them will adopt it I have no doubt. Indeed, we already have received assurances from several companies that they will be happy to cooperate with us. C. Elmer Johnson, vice-president, Kelling Nut Company, receives from Weston Smith, Financial World magazine, an award for the best annual report for 1949 in the confectionery industry. The presentation, the third consecutive made to the company, took place recently at the organiza¬ tion's annual awards banquet in New York City. “We would appreciate being advised of what we may expect from your company in this matter.” Suggestions For Advertising Messages _ Movies Are Your Best Entertainment — See One Tonight Movies Are Better Than Ever Movies Are Your Best Entertainment Buy Patronize Your Local Movie Theatre For the Best in Entertainment Movie Theatres Give More Entertainment For Your Money Than Any Other Form of Amusement Enjoy An Evening Out — Go To the Movies Forget Your Cares For a Night — Go to the Movies New Spacarb Offices Opened Stamford, Conn. — Announcement of the opening of new executive offices of Spacarb, Inc., was made recently by I. Hayne Houston, president. These offices, located at the manufacturing plant of Frostidrink, Inc., a Spacarb subsidiary, and sole manufacturers of Spacarb equip¬ ment, effect a further consolidation of manufacturing and executive offices. Fl’ostidrink, Inc., has been manufacturing the Spacarb machine since April. Spacarb, Inc., is the oldest manufac¬ turer of automatic cup beverage equip¬ ment in the country. The current model offers, in one machine, a choice of four flavors mixed to taste, the patented MixA-Drink feature, carbonated and noncarbonated drinks, hot and cold drinks, and the exclusive patented Select-O-Carb feature, enabling the operator to make dual carbonation settings. Officers, in addition to Houston, include H. J. Foster, vice-president and sales manager; Jack G. Bowman, assistant to the president; Robert K. Deutsch, treas¬ urer; William V. King, chief engineer and production manager; Albert G. Guzzi, service manager, and Robert O’Connor, assistant to the vice-president and sales manager. To Relax, See a Movie For Complete Enjoyment, There is Noth¬ ing Better Than a Movie If You ’Want to Forget Your Cares, Go to Your Local Movie Theatre Don’t Mope in the House — Go to the Movies and Enjoy Yourself Set Aside One Night A Week for Movies — , There’s Nothing Better For Your Health F or Peace of Mind See a Good Movie Theater Reports GROSS SALES t1200 . . . GROSS PROFIT ^800 In One Week-end! Model 1200 OtSfiDsir 1200 dis places. Here are more examples: ^ theaters and amusement saleslS)6; g?oss"p?ofi^^^^ ^''^ek sold 8000 drinks; gross • prolS^t^eJIXoa -les over $4000; gross bonated Orang^SuSH^omp^^^^^ 40 OOO non-car candy bars. aparea lo 40,000 cola drinks, 49,000 aldOLDCOLoVyRSoTS^^^^ <non-carbonaled) standard flavora served cool aL Lrwlirr ih'”'' ‘«te-wi„ning you any place where people gather Writ^ ^ f volume business for your local Orange-CRUSH jobber! ^ details or call America’s Finest Beverage Flavors^ Orange-CRUSH • OLD COLONY Ron. R r ^ 6. cer, rope. Orange, Lemon-Lime, Wild Cherry Orange-CRUSH Company 314 W. SUPERIOR ST., CHICAGO 10, ILLINOIS In Canada: Orange-CRUSH Ltd., Toronto, Ontario EXHIBITOR January 17, 1951