The Exhibitor (1951)
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Nr-2
EXHIBITOR
Boston Theatrical League
EIGHTH WEEK RESULTS
Iiulepenclents .
2
RKO .
... 6
Legion .
2
NE .
•>
3
mgm' .
1
Affiliated .
. . . 1
.Standings
Won
Lost
MacAulny Post .
. 22
10
Harry’.s Snack Bar .
. 21
11
Kenmore Theatre . . . .
. 20
12
Independents .
. IS
14
RKO .
. 11
17
Affiliated Theatres . .
. 10
18
MGM .
. 6
14
NE Theatres .
. S
20
High single scores:
Serra 129; Morton
112:
Chase -112; Plunkett
110-117: Glazier— 102-107.
High three strings:
Plunkett 319; Chase
302.
High single — season:
.Sei ra -134. High
three
siiiitle -season: Freeman 326. Team .sing-le ■sea.son: Independents 504. Team three sea.son : Indejiendent.s 1417.
TEAM AVERAGES
. 456
. 417
. 441
RKO .
. 417
NE .
. 434
mgm .
. 413
. 412
INDIVIDUAL
AVERAGES
Freeman, HSB . .
97.5
Vieira, Leg .
86.9
Serra, Ind .
94,9
McGowan, MGM .
86.7
Plunkett, NE . . .
94.7
Young, Ind .
86.6
Hill, Ind .
93.4
Sandler. Ken. . . .
85.9
Cooney, HSB . . .
92.8
Leahy, Ken .
85.9
Morton, HSB ...
91.8
Larson, HSB . . . .
85.5
Kelly, Leg .
91.6
Jennings, NE . . .
85.4
Chase, HSB ....
89.9
Rathgeb, MGM . .
S5.(>
Burlone, NE . . .
89.7
Goldman, Aff. . . .
83.8
Alizio, HSB ....
88.7
Fahlbusch. NE . .
.83.6
Field, Aff .
88.5
Owens, Ind .
82.4
Arsenault, NE . .
88.4
Rahilly, Ken. . . .
82.0
Farrington, Aff.
88.3
Hochberg, Aff. . . .
81.7
Abramo, Ken. . .
87.6
O’Hara, RKO . . .
80.3
Heher, Ken .
87.3
Dooley, Leg .
79.0
McGerigle, RKO
87.3
Lynde, Leg .
78.0
Smythe, RKO . .
87.1
Rowe, Aff .
77,5
Samples of the decorations to be used during the festive season were on display.
Film stars Gigi Perreau and Boris Karloff are expected in before the end of the month.
Eliminations last fortnight by the Bureau of Sunday Censorship included the following: “The Well,” parts 1 to 9. (Deletions: Eliminate word, “Nigger,” four times in part 3. Word, “Nigger,” three times in part 4). United Artists.
Murray Howard, Warner, Worcester, Mass., pulled a unique stunt ballying “Painting the Clouds with Sunshine” when he placed a lifesize color cutout of Virginia Mayo on the sidewalk. An automatic “wolf whistle” was placed behind the figure.
Film star Doris Day was expected , in for a few days of personal appearances. . . . Joe Mathieu, Keene, N. H., Drive-In, took off for a few weeks of golfing at Pinehurst, N. C., immediately after closing the ozoner for the season. . . . Roy Brown, who operates several thea¬ tres in the vicinity of Richford, Vt., is building a new ozoner between Richford and Enosburg, Vt., which is expected to be ready for the spring.
Thomas Kilcoyne, manager, Strand, Clinton, Mass., engineered a nifty bit of hoopla when “Force of Arms” played there. Roping off the street in front of the theatre, he arranged a two hour program which included a demonstration by the famed colored drill team from Fort Devens, Mass., a concert by the 86th Army Band, and a contingent of WACs to provide the glamour.
Key promotion for the recent opening of RKO’s “Two Tickets To Broadway,” Keith Memorial, included a tiein with The Boston Traveler and The Sunday Htjrald for a jingle contest, the winner
Paramount star Dorothy Lamour recently smilingly accepted from Elliot Norton, president, Boston Press Club, a citation honoring her for her work in touring the country to spur defense bond sales.
receiving literally two tickets to Broad¬ way: transportation to and from
Manhattan for two, free hotel room and meals, tours of the city, and tickets to movies and the RKO Palace. The Traveler devoted almost a column of space daily to the contest. Heavy exploi¬ tation was developed through the 11 songs in the film, with 10 disc jockeys from four leading stations plugging the tunes constantly. RCA, which has an album of songs from the film, plugged the album, the picture, and theatre in all its radio advertising, and arranged a co-op. newspaper ad with its dealers. Decca records cooperated similary. Ben Comingo, manager, and Ralph Banghart, RKO field man, worked on the promo¬ tions, which also included a tiein with Rudofker Company, promoting the Tony Martin tuxedo, which resulted in window tieups in leading men’s shops and a donated tux presented to the most popular local disc jockey.
Executives of the Variety Club pre¬ sented a check to John Welle Farley, president. Children’s Medical Center, completing its commitment for $50,000 to the Blood Bank and Blood Research Department of the Children’s Hospital. In making the presentation, Arthur Lockwood, chairman, “Heart of Variety,” told how privileged his members felt in having an opportunity to be associated with the Children’s Medical Center, and fulfill such a tremendous commitment. Samuel Pinanski assured Farley of the Variety Club’s continuing interest in the
Tab Hunter, who makes his film debut opposite Linda Darnell in UA’s Techni¬ color “Saturday Island,” recently arrived in New York from France.
Clarence Greene, co-writer-producer of Harry M. Popkins’s “The Well,” was recently greeted by Archbishop Cushing of Boston, during the producer’s visit for the opening of the UA feature.
Blood Bank and Research Department and in all the other activities of the Children’s Medical Center.
Film District
Nat Levy, RKO eastern division mana¬ ger and Terry Turner, national director of exploitation, attended a luncheon meeting at the Copley Plaza to outline the company’s plans for reissuing “Snow White and the Seven Dwarfs.” Invited were circuit heads, buyers, bookers, thea¬ tre publicists, key city theatre managers, and radio and press executives. The Disney epic is scheduled to be revived nationally during the week of Feb. 22.
Peter Johnson, National Screen Service, and his partner, Ed Marcus, won the New England regional openpair bridge championship at the Univer¬ sity Club. Many prominent Boston and New York players competed. Johnson and his partner also won the New England Regional Championship in “Team of Four” play. . . . Jack Melincoff, Palace, Lawrence, Mass., is home recuperating from a siege of virus pneumonia that had him hospitalized for a spell.
Tom Duane, Jr., is first string quarterback on the Thayer Academy eleven. . . . Herman Rifkin was off to the coast for meetings of Monogram franchise holders. . . . Sam Haase reports his fuel economizer is being installed in the Central Square, Cambridge, Mass.; Strand, South Boston, Mass.; Adams, Quincy, Mass., and Madison, Jamaica Plain, Mass.
I'A’s Boston exchange, under manager¬ ship of Harry Segal, is really decorated, shining, and active these days because of the United Artists national sales drive.
Nov&tnber 21, 1951