The Exhibitor (1951)

NT-4 EXHIBITOR gave away tickets with purchases. The merchants took over the theatre two nights. Additional counties okehing Sunday m'vies at the recent election were Brighton Township, Beaver County; Wayne Township, Erie County; Han¬ over, Upper Milford, and Upper Saucon Townships, Lehigh County; Hamilt''n Township, Monroe County, and East Huntingdon Township, Westmoreland County. Liverpool The Family, owned by James W. Taylor, installed a new sound system, projectors, lamps, and screen through Schedule Forms for PROGRAM and RUNNING TIME — a basic Weekly aid to replace the scribbled note or tissue carbon Price: 25c per 50-sheet pad (or 10 pads for $2.30) These forms are prepared for con¬ venience in disseminating accurate information to the key members of a theatre staff so that they may answer intelligently the patron ques¬ tions most frequently asked; or so that they can cue and time their show. Daily turnover running time can be easily computed from the running times of the individual subjects that make up the bill. One copy each week: (1) on your desk, (2) to your cashier, (3) to your doorman, (4) to your projectionist, and (5) to your head usher or floor supervisor will be sufficient to keep uniform information throughout the theatre. A%k for SAUfLE SHEETS!* ^ Sold ONLY to Subscribing Theatres by EXHIBITOR BOOK SHOP 246-48 N. Clarion Street, Philadelphia 7, Pd. This is a shot of the crowds in front of the Warner, Washington, D. C., for the recent opening of WB’s “A Street¬ car Named Desire,” which started strong. Vincent M. Tate Theatre Equipment, Forty-Fort, Pa. Reading Managers may look for some relief from tax burdens since the recent mayoralty election in which three Republicans, a majority of the five members in council, were elected, and will take office in January. Larry Levy, manager, Loew’s Colonial, now a once-a-week columnist, paid space in The Sunday Eagle, has gotten so many complimentary comments qn his news letters that he is now taking a full column space, instead of only 11 inches. Lewis G. Yost, an executive of the theatre projectionists’ union and acting president. Central Labor Union, issued a statement endorsing the Community Chest, now in a campaign to raise nearly $600, 000 for 1952 purposes. Scranton Universal-International’s “Bright Vic¬ tory,” which opened a series of pi^erelease engagements in eight of the Comerford Circuit theatres in Pennsyl¬ vania, had an unusual newspaper adver¬ tising campaign developed by Harry Spiegel, and U-I representatives. The key campaign w'as developed for the opening at the Comerford here. Shamokin The trade mourned the death of Esther H. Riester, wife of George J. Reister, general manager, Buckley Amusement Enterprises, who died at Geisinger Memorial Hospital, Danville, Pa. She was the mother of Edwin Riester, film department head. Republic; William Riester, manager, Warner Columbia, Sharon, Pa.; George Riester, Jr., and Mrs. Virginia Gebsteadt. Services were held at Hill and Steward Funeral Parlors, Hackensack, N. J., with interment at Hackensack Cemetery. Virginia Newport News The shooting of U-I’s “Red Ball Express” is in full swing at Fort Eustis. Jeff Chandler, did two perfor¬ mances for the men at Langley Air Force Base, and later had dinner at the FfiADF SCREENINGS Philadelphia Warners — ^(230 N. 13th) Nov. 28, 2.30, “Distant Drums” (Gary Cooper, Mari Aldon, Ray Teal) (Technicolor). Dec. 12, 2.30, ‘^’11 See You In My Dreams’’ (Doris Day, Patrice Wynmore, Danny Thomas, Frank Lovejoy). RKO— (250 N. 13th)— Nov. 27, 10.30, “Overland Telegraph” (Tim Holt, Richard Martin, Gail Davis) ; 2.30, “On Dangerous Ground” (Robert Ryan, Ida Lupino, Ward Bond). NCO Club. Local 264 brought men here from Richmond, Norfolk, and Washing¬ ton. . . . Hoodlums entered the James, and made off with $40 that belonged to Gene Spaugh, manager. . . . William Saunders, James, was sick. . . . Floyd Smith, assistant manager, James, resigned. The Theatre Association of The Peninsula held a special meeting to discuss “Movietime, U.S.A.” Norfolk Tommy Gatewood, Norva house mana¬ ger, and wife, Dorathy, were at a Redskins game in Washington. . . . Jimmie Wannall, Loew’s assistant mana¬ ger, and wife, Pat, returned from a business trip in Washington. . . . Mr. and Mrs. Robert Levine and Evelyn Butler attended a recent business meet¬ ing in Washington. . . . Tom Baldridge was in working with Ernest Fox, Loew’s relief manager, on “An American In Paris’’ and “Westward The Women.” . . . Orville Crouch, Loew’s eastern division manager, was in conferring with Lou Golding, Fabian district manager, and Earle Westbrooke, general manager, Fabian. . . . Manager Milton Kaufman, Loew’s, was vacationing. . . . Denise Darcel made a public appearance before a Lion’s Club luncheon and also on stage at Loew’s State in connection with “Westward The Women.” . . . Martin V. Brinkley, Jr., Loew’s, returned from a vacation. . . . Manager Reginald Hick¬ man, Rosele, returned from New York. . . . Jeff Hofheimer’s Grand and Subur¬ ban were recent victims of unsuccessful robberies. . . . Jack Bell, manager, Wilder’s Newport, motored to Miami, Fla., for a much earned vacation. . . . Kenneth Andrews, manager, Norfolk Drive-In, attended the Navy-Notre Dame game in Baltimore. A new concession manager is now employed at the Norfolk Drive-In. Variety Club Tent 13, Philadelphia “Golden Girl” was screened through the courtesy of 20th-Fox. “Ten Tall Men” will be screened on Nov. 25, courtesy of Columbia. The tent is hold¬ ing a Thanksgiving dance at the clubrooms on Ncv. 24. Dancing will be to the music of Joe Miller’s Merrymakers, and there will be a fashion show by Milton Jaffe featuring girls from Oscar’s model bureau. November 21, 1951