The Exhibitor (1951)

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BU$Hr BBWi BOX omcaf • Outside the theatre, light merely helps to get your patrons in. Inside, however, light on your screen is literally the whole show. It alone must fulfill the expectancy of gripping scenes . . . startling close-ups ... of color gloriously revealed in costume and setting — all the elements of PERFECT ILLUSION. If yours is one of the large percentage of inadequately lighted indoor theatre screens, ask yourself: Are my lamps aligned and in proper trim.^ Electrical equipment in good working order.^ Screen reflectivity within the limits of recommended practice.^ Remember, "National” projector carbon lighting costs less — and means more — than any other exhibitor expense. Don’t wait for the box office to remind you that something is wrong. "National” Projector Carbon Distributors and our Lighting Specialists are always available to make specific recommendations for improving the light on your screen. BUY National PROJECTOR CARBONS.. . for brighter screens ...for bigger box office TRADE-MARK The term "National” is a registered trade-mark of ' Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation 30 East 42nd Street. New York 17, N. Y. District Sales Offices; Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco IN CANADA: National Carbon Limited, Montreal, Toronto, Winnipeg