The Exhibitor (1951)

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MOTIOGRAPH presents THE LOWEST COST, LARGE SCREEN THEATRE TELEVISION WHY YOU NEED TV Long lines stand for hours, then pack to the doors those theatres with TV. Hundreds buy standing room, thousands are turned away. You’ll be booking the exclusives on Broadway stage plays, top sporting events, musicals, operas, ballets and a wide variety of other attractions, just as you buy pic¬ tures. Increased admission prices ordinarily offset the moderate program costs which will be even lower as the number of instal¬ lations increases. Sr™"" CKETS BRIGHT, CLEAR, FULL SCREEN PICTURES OF ANY SIZE UP TO 24 FEET WIDE AT ANY THROW UP T0 150 FEET ! The Longest Throw and the Largest Picture of Any Direct System. THE ONLY DUAL PROJECTION SYSTEM Avoids Refunds! NOW IS THE TIME Leading exhibitors admit that every theatre will have to install TV. Do it NOW, before your competitors, and get the money. Most areas already have TV relay facilities (coaxial cable or microwave). AT & T is expanding facilities as required. GUARANTEED 90-DAY DELIVERY Order NOW, while available, and avoid waiting years for delivery. See your Motiogra ph dealer or write for literature. IllC 4431 WEST LAKE STREET CHICAGO 24, ILLINOIS Finest Motion Picture Equipment for Over 5 0 Years PROJECTORS • SOUND SYSTEMS • PROJECTION LAMPS • IN-CAR SPEAKERS • MOTOR GENERATORS THEATRE TV ■ ■ ’A 'V Both optical assemblies and power supplies are combined in a handsome, compact, light-weight cabinet which can be located at the rear of the auditorium or front of the balcony. It is unnecessary to relocate any booth equipment to accom¬ modate the small control panel and combination tuner and monitor. Lower y safer voltage limitation (3 0,000 volts) and highly efficient optical assembly permit the use of a longer-life tube which costs only one-tenth as much. Operating costs are no more than for your regular projectors. Installation costs 1/3 to 15 that of other systems. EASILY OPERATED BY YOUR PROJECTIONIST No other technicians required, as with intermediate-type systems. FULLY GUARANTEED FOR ONE YEAR Installation supervision and regular INSPECTION AND SERVICE by ALTEC SERVICE CORPORATION and any necessary replacement parts, cost-free for one year.