The Exhibitor (1953)

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Prevent Cesspool Clogging A new bacteria discovery, specifically designed to prevent cesspool clogging all year round in a single application, was recently announced by the Fermex Company. The new product, which is being mark¬ eted under the name of Formula FX-7, is said to be the result of selecting and adapting several bacteria strains that con¬ tinuously produce proteolutuic enzymes Drive-in operators faced with a cesspool problem should be interested in this new product that is said to prevent the pool from clogging. If you are planning a new drive-in theatre ask for full details on the Ballantyne Complete package plan. 4-Runner Magnetic Soundhead Interchanges between three and four track magnetic sound systems. You can show "How to Marry a Millionaire", in Cinemascope at one performance in four track magnetic sound and "Kiss Me Kate” in 3-track magnetic sound with 3-D at the next. And you do it at a cost that is only slightly more than for a single system alone. It is the practical, economical ap¬ proach to the new techniques. And make no mistake, this sound system gives you the superb tone and range at least equal to any separate system. Talk with your Ballantyne Dealer or write ,p(ercV>angeob/ , \ by feeding on the organic matter within the cesspool. It is claimed that because of its active nature the bacteria culture reproduces itself, thus assuring yearround prevention of cesspool clogging. According to the manufacturer. Formula FX-7 is safe and easy to use, and is not harmful to the plumbing, the cesspool, or the bacteria therein. It is used by simply pouring the contents of a quart can into the toilet bowl and flushing. WANT FURTHER INFORMATION ON NEW PRODUCTS SHOWN IN THIS ISSUE? LIST ITEMS . ISSUE OF JANUARY 6 WITHOUT CHARGE OR OBLIGATION PLEASE SEND ADDITIONAL INFORMATION ON ABOVE ITEMS. NAME . THEATRE . ADDRESS . CITY, STATE . EXHIBITOR 246-48 N. CLARION ST., PHILADELPHIA 7, PA. THIS SCREEN FRAME HANDLES THEM ALL In a matter of minutes, a Bowline screen frame can be adjusted to the optically perfect screen for any projection method. Quickly, easily in¬ stalled, it adjusts to any aspect ratio, any degree of tilt — INSTANTLY. STRONG, LIGHTWEIGHT, ALL-METAL CONSTRUCTION AVAILABLE THROUGH YOUR LOCAL , THEATRE SUPPLYj DEALER PRECISION MADE TO LAST A LIFETIME Immediate Delivery H.R.MITCHELL&CO HARTSEUE, ALABAMA January 6, 1954 PHYSICAL THEATRE DEPARTMENT of EXHIBITOR PT-13