The Exhibitor (1953)

theatre seat service co. 160 Hermitage Avenue Nashville, Tennessee Generally, after one of our seating 'treatments", your theatre has a feature attraction every show! Our rehabilitation work is a delight to patrons as well as to you! Let us examine your needs and estimate the cost for you. Your show goes on while we work. MANUFACTURERS Foam Rubber and Spring Cushions, back and s-cat covers. DISTRIBUTORS Upholstery Fabrics and general seating supplies. For YOUR BOXOFFICE Engraved by our exclusive process on lucite to your specifications. LAMOLITE ILLUMINATED PRICE ADMISSION SI6NS Our enlarged plant facilities assure OVERNIGHT service from coast to coast. Plastic Signs Engraved for the Entire Theatre Send for Folder *Pat. pend. Edgar S. Bowman 682 Sixth Avenue New York 10, N. Y. Installations Of Bowline Screen Frames Increase Hartselle, Ala. — Hubert R. Mitchell, president of H. R. Mitchell and Company, and Hubert Mitchell Industries, Inc., re¬ cently announced that the Bowline wide screen frame has been installed in a number of theatres. The patented Bowline screen frame was recently introduced to the industry, and its adaptability to the curved wide screen is one of its outstanding features. Included among the theatres to install the Bowline screen frame are the Mc¬ Combs, Mt. Clemons, Mich.; the Haven, Brockhaven, Miss.; The Oriental, In¬ dianapolis; Loew’s New Rochelle, New Rochelle, N. Y.; the Tooga, Summerville, Ga.; the Coronado, Rockford, Ill.; the Polk, Columbia, Tenn.; the San Benito, San Benito, Tex.; and the Hilan, Atlanta, Ga. Gunn Rejoins Whitney-Blake New Haven, Conn. — Clarence A. Gunn, recently returned from service in the United States Navy, will again serve as factory representative of Whitney Blake Company, in the Houston-Dallas district. He will also represent Reliable Elec¬ tric Company of Chicago, and Koiled Kords, Inc., New Haven, in Dallas, Texas. Strong Rectifier (Continued from page PT-8) Unit construction permits the easy re¬ moval for inspection of any of the various component parts. The transformer, switch and fan form the top assembly and the rectifier elements a separate unit in the base. A remote control relay permits con¬ venient starting directly from the pro¬ jector and an air-flow switch assures protection against ventilation failures. Strong selenium rectifiers are built in single lamp units and in three sizes ad¬ justable from 70 to 90 degrees, 90' to 110 amperes, and 110 to 135 amperes. Permanent Floor Show (Continued from page PT-11) or shrunk the backing yarns. The problem was so serious that Bige¬ low assigned its research staff to the development of a safe, economical and technically correct method for cleaning carpet on location. The result was Karpet Kare, said to be the first carpet cleaning procedure ever developed by a carpet manufacturer. Its cleaning agent is a blend of synthetic detergents in an aqueous solution free of greasy soaps and alkalies. These act like thousands of tiny sponges in soaking grease and oil out of the carpet’s back, and the action continues after the sham¬ poo is completed. Karpet Kare also con¬ tains ingredients that absorb smoke odors and other smells, and an antiseptic that eliminates the danger of post-shampoo mildew or dry-out. The Karpet Kare method employs pre¬ shampoo preparation with power pile¬ brush and suction machines. The shampoo itself is applied with a machine driven nylon brush, according to a special rotary technique that attacks dirt on all sides of each tuft, and controls solvent penetra¬ tion. After shampoo, the pile-brush is again applied to smooth and erect tufts. The Future As a result of the recent developments in film presentation techniques there is a new and encouraging interest, on the part of the public, in motion pictures. It is more important than ever, therefore, that the theatres do nothing to reverse this trend. The movie-going public has come to expect and demand theatres that not only show good films, but are also clean and pleasing to the senses. The carpet industry is now in a better position than ever before to supply floor coverings that will be functional, attrac¬ tive, and within a price range that is not prohibitive. Everyone in the industry is trying to put their best foot forward. It would do well to give some thought to what that foot will be walking upon when it comes down. By getting expert counsel, and by mak¬ ing a careful study of his theatre carpet needs, the exhibitor will discover that he is taking a step in the right direction. ACKNOWLEDGMENT We would like to express our thanks and appreciation to the Bigelow -Sanford Carpet Company, Inc., for supplying the information and photographs used in this artic le . — Editor, 'ya/ueA in MODERN THEATRE SEATING IHFAI SEATING COMPANY PT-14 PHYSICAL THEATRE DEPARTMENT of EXHIBITOR January 6, 1954