We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
EXHIBITOR
7
Louis poses in New York with the UA advertising-publicity-exploitation team, and seen, left to right, are Mori Krushen, exploitation director; Francis Winikus, national director of advertising, publicity, and exploita¬ tion; Alfred E. Tamarin, assistant to Winikus; Roger Lewis, advertising manager; Mort Nathanson, publicity director; and Leon Roth, his assistant.
In Los Angeles, Bobby Blumfoe, right, UA west coast representative, accepts a plaque from Norman Lockwood, president. Boxing Guild of Southern California, honoring "The Joe Louis Story" and producer Stirling Silliphant. The Guild's Award of Merit, district honor, cited the film for authenticity.
The former heavyweight champ gives some boxing pointers to the members of UA's publicity department in New York, and seen, left to right, are George Nelson, Roth, Tess Michaels, and Nathanson. Coley Wallace, star¬ ring in the title role of "The Joe Louis Story," and Louis both assisted in all ph ases of the extensive campaign utilized to promote the film.
Ralph Carenza, left, manager. Bijou, Springfield, Mass., decided to go allout for his engagement of UA's film biography of the former champion and highlighted his extensive campaign by running a special preview screening for these local sports writers, celebrities, radio folks, and boxing figures.
Mannie Seamon, Louis' famous trainer, and the "Brown Bomber" talk in New York to Robert Gordon, director of the UA biographical drama. The film was backed by extensive promotion.
Louis and owner Saul Korman, Broadway-Capitol, Detroit, look at the flash front for the world premiere of the film which highlights the career of the former world heavyweight champion.
The former champ, the key figure in all promo¬ tion for the openings of "The Joe Louis Story," is seen in New York discussing the campaign with Lige Brien, who is UA director of special events.
January 13, 1954