The Exhibitor (October 15, 1920)

EDITORIAL “THE EXHI'BITO'R” COMMENT DAVID BARRIST, Editor ISSUED ON THE FIRST AND THE FIFTEENTH OF EACH MONTH Circulating in Eastern Pennsylvania, Southern New Jersey and Delaware Published by ”THE EXHIBITOR255-257 North Thirteenth St., Philadelphia, Pa. Subscription, $5.00 per Year, Single Copies, 15c Official Organ of the Exhibitors’ League of Eastern Pennsylvania Southern New Jersey and Delaware VOL. 4 No. 6 PHILADELPHIA, OCTOBER 15, 1920 Price 1 5 Cents The Capitol and the Colonial — Milestones of Progress We don’t know whether among the gods who inhabit the heights of Parnassus there is one who shelters under his wing the movies, but if there is such a god, it must have warmed the cockles of his mythological old heart last week when the Capitol, Wilkes-Barre, and the Colonial, Allentown, threw open their doors to the admiring thousands. For here, truly, are veritable shrines to the cinema god — temples of amusement that enthrall the senses and impress the beholder of their many architectural and decorative beauties with a feeling akin to awe. These are not art museums or educational institutions attracting the few, but amusement places in contact with the masses — an artistic feast for the eye that the many thousands will appreciate almost daily — an aesthetic influence that will become a part of their very lives, just as the motion picture itself has carved its place in their everyday existence. Nor is their physical beauty their only distinguishing merit. In the safety, ventilation and comforts which they afford the patron, these theatres are a step ahead of anything hitherto conceived. The spacious rest rooms, smoking parlors, and in the case of the Colonial — a completely equipped infirmary for cases of sudden illness, are the last word in modern theatre building. It is not alone the mass of movie goers who benefit from the construction of these palaces, however. The entire industry responds to the direct influence of such events. The opening of theatres of the costliness of the Capitol and the Colonial give to the industry an added strength and a permanence that is reflected in all its branches. It also creates thousands of new theatre-goers for the film theatres — a better class willing to pay the higher admission prices for the quality they demand. Then all hail to M. E. Comerford and Messrs. Wilmer and Vincent, the powers that created these amusement edifices! The motion picture industry extends to them sincere good wishes for an era of prolonged prosperity. Their s is the genius and strength that guides the industry to new heights. May their substance never grow less. LEAGUE MEMBERS— IMPORTANT! Friday, October 22nd is the date designated for the Testimonial Luncheon to Ben Amsterdam, Lew Bache and Tony Lucchese. You will receive notice soon, giving details. Remember the date and make no other engagements. THE EXHIBITORS’ LEAGUE Per C. H. GOODWIN, Secretary “THE INVISIBLE RAY” is coming!