The Exhibitor (October 15, 1920)

26 "THE EXHIBITOR,” OCTOBER 15, 1920 Collingswood Theatre , Collingswood, N. J. Opened with Fitting Ceremony Admiring Throngs Lavish Praise on Strikingly Beautiful Theatre. Exchange Representatives Present On Monday night, October 11th, the Collingswood Theatre, Collingswood, N. J., was opened in the presence of many exchange representatives and local dignitaries. The theatre, owned by the Haddon Highlands Corp. and situated at Fern and Haddon Avenues, is a magnificent work of architecture, which contributes much to the beauty of that town. Numerous film representatives from Philadelphia attended the opening, and many of the exchanges of the city expressed their best wishes in the form of floral tributes, — Pathe, Metro, Realart and Universal being among the contributors. Addresses of welcome were made by Mayor Thomas Jack, of Collingswood, and by Walter L. Tushingham, a representative of “The Camden Courier.” Both gentlemen were profuse in their praise of the theatre and Mayor Jack was enthusiastic in his promise to give the theatre the support of the community. The Collingswood Theatre, which cost about $100,000, has a seating capacity of one thousand; the chairs being of Circassian walnut and leather. Green, gold, ivory and rose are artistically introduced in the color scheme of decoration, — carpet, draperies, walls and ceiling reflecting one or more of these hues. A very attractive retiring room, fitted with wicker and cretonne furniture and decorated with shapely mirrors, lend a pleasing touch to the whole structure. The policy of the theatre is to change its program daily, charging twenty and thirty cents admission plus war tax. “The Riddle: Woman,” starring Geraldine Farrar, was the picture chosen for the opening night. JAMES T. WEART and JOSEPH O'HARA Secretary and Treasurer, and Manager respectively of the Collingswood Theatre The Haddon Highlands Corp., which built the Collingswood Theatre, is composed of Chas. Reynolds, president; James T. Wearts, secretary and treasurer; Joseph O’Hara, vice-president and manager. Ed. Zisak, of the Broadway, Palmyra, is booking manager. New Theatre for Salem, N. J. Allen Peterson, proprietor of The Palace Theatre, Salem, N. J., is progressing rapidly with the construction of his new 1200-seat house in that town, and expects to be ready to open about the first of the year. THE NEW COLLINGSWOOD THEATRE, COLLINGSWOOD, N. J. Closing of Taylor Opera House Diverts Business to Other Theatres Trenton, Oct. 15. — Owing to the closing of Taylor Opera House, which catered to lovers of motion pictures and vaudeville, the Trent and State Street Motion Picture and Vaudeville Theatres, as well as the St. Regis, Garden and other centre of the town movie houses, are taking care of standing room audiences at almost every performance. L. M. Swaab to Equip New Stanley L. M. Swaab will equip the new Stanley Theatre with three special enameled, nickeled Type S. Simplex Superlight screens, spotlight, ticket chopper, double dissolving stereoptieon, two one hundred ampere motor generator sets, Robins booth equipment and other supplies. The Columbia, Lloyd and Washington Theatres in Chester have each installed two Type S Simplex Superlite screens and motor generator sets. Aronson Resigns Philadelphia — Jules E. Aronson, who has had in charge all of the Stanley activities in Atlantic City, N. J., has resigned, effective November 1st. HART IN "HEUI OAflf" 203— EXHIBITORS— 203 Have Signed NEAL HART CONTRACTS Why wait? Your contract is ready now! 20th CENTURY FILM CO., INC. 256 N. THIRTEENTH STREET PHILADELPHIA, PA. Exploitation possibilities galore in “THE INVISIBLE RAY”