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“THE EXHIBITOR," OCTOBER 15, 1920
45
Praise for “Up in Mary’s Attic”
Royal Pictures, Inc., are in receipt of a communication from Charlie Campbell, manager of the Y. M. C. A., Coatesville, a better class house that caters to the best element in that town, in which Mr. Campbell takes occasion to compliment the Exchange on that picture. Mr. Campbell’s letter in full reads:
Y. M. C. A., Coatesville, Pa. Royal Pictures, Inc.,
Philadelphia, Pa.
Dear Gentlemen:
We have played “Up in Mary’s Attic,” and am happy to say it was a success in every way. I was somewhat worried about playing it, as our audience is composed of church-going people who are very critical.
Friday, the poorest day in the week, was considerably above any other Friday, and Saturday, always our best, proved to be a positive cleanup, considering a second day run in a small community.
If you are sure your attraction is going to please, the first day audience either makes or breaks your second day, at least that has been my experience.
Any honest to “gosh” exhibitor who want to know what I did on this show, I am willing to show figures to them, and prove that it positively was a cleanup. Very truly yours,
(Signed) Chas. Campbell.
Metro Acquired Tarzan Serial
The local Metro Exchange has purchased the rights to “The Son of Tarzan,” for Eastern Pennsylvania and Southern New Jersey. The exchange reports that seventy-five per cent, of the big theatres have already signed Metro contracts for 1920-21.
NEAL HART
A MAMMOTH PUBLICITY STUNT
At first glance this looks like an advertisement for a Fifth Ward Republican Club, but it is simply Al. Fischer's idea of an unusual way to exploit an unusual picture, namely “The Fortune Teller’’ at the Mammoth Theatre.
Ike Silverman, the prominent Altoona exhibitor, is inspecting several prospective theatre sites in York for a good location on which to erect a new house.
THE STEALERS ARE COMING!
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