Exhibitor's Trade Review (Mar-May 1923)

Page scan 000676 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1923)
Leaf #:
000676
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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10 EXHIBITORS TRADE REVIEW Volume 13. JSumher 15 EXHIBITORS CASH IN NOW EVERY MAN, WOMAN, CHILD, AND IS WAITING THE DRUG THE FIRST NARCOTIC A GENUINE PRODUCTION WITH AN ALL STAR CAST OF GLADYS BROCKWELL— BARB AVAILABLE THROUGH FOL Renown Pictures, Inc. 729 Seventh Avenue New York, N. Y. New York City New York State Northern New Jersey J. G. Meyer c/o Educational Film Co. 916 G St., N. W., Washington, D. C. Delaware Maryland Virginia District of Columbia Southern States Film Co., Inc. 732 Girod Street New Orleans, La. Louisiana Mississippi Standard Film Service Co. Sloan Building Cleveland, Ohio Ohio Washington Film Co. 78 Broadway Boston, Mass. Massachuetts Connecticut Vermont New Hampshire Rhode Island Southern States Film Co., Inc. Ill Walton Street Atlanta, Ga. Georgia Florida Alahama North Carolina South Carolina Tennessee Standard Film Service Co. Jos. Mack Building Detroit, Mich. Michigan 20th Century Film Company, Inc. 256 N. 13th Street Philadelphia, Penna Eastern Pennsylvania Southern New Jersey Southern States Film Co., Inc. 1815 Main Street Dallas, Texas Texas Oklahoma Arkansas Standard Film Service Co. Broadway Film Building Cincinnati, Ohio Southern Ohio Kentu Foreign Rights Controlled by