Exhibitor's Trade Review (Mar-May 1923)

Page scan 000855 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1923)
Leaf #:
000855
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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PICTURES "THE VIRGINIAN" The American Classic By Owen JVister SEASON 19 2 3 1924 "APRIL SHOWERS" Proven by Previews in New York and Los Angeles A Great Audience Picture By Hope Loring and Louis D, Lighton ''THE BOOMERANG^^ DAVID BELASCO^S Wonderful Play By JVinchell Smith and Victor Mapes "A MANSION OF ACHING HEARTS" From the Song that will Live Forever By Harry Von Tilzer and Arthur J, Lamb "FAINT PERFUME" By the author of "Lulu Bett" Zona Gale "POISONED PARADISE" From the Novel of Monte Carlo By Robert W, Service Directed by GASNIER ♦ FORMAN ♦ SCHERTZINGER Under the Personal Supervision of B. P. SCHULBERG Distributed by AL LICHTMAN CORPORATION 1650 Broadway, New York City mi