Exhibitors Daily Review (1927)

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34 Exhibitors DAILY REVIEW, iMOXDAY, IMARCII 14, 1927 Sonny McKeen in the Stern Bros. “Newlyweds and Their Baby” series takes his doll for a walk between scenes while waiting for new gags to perform. IN their production of short subjects pictures, Stern Brothers have set a standard for their product that ranks them with the leaders in the industry. Among the series now being made by them for Universal release are “Newlyweds and Their Baby,” which has a tremendous following at the box office, “What Happened to Jane” another box office winner, “Let George Do It,” with Sid Saylor and the “Excuse Maker” series with Charles King which is being played heavily by exhibi At the left and below are scenes from the Stern „ , Bros, series “What Happened to Jane” with Stern Brothers made a Wanda Wiley. Exhibitors find that these comedies survey of theatres over the are among their best bets for short subjects. . ' . entire country in order tc determine exactiy what the audience want to see in their short subject entertainment. They are now making use of the survey and incorporating the suggestions in their pictures. Their budget for the coming season is the biggest in the history of the company and exhibitors can expect big profits from Stern Bros, short subjects series. In addition each of the ^ series offers great exploitation possibilities and tieups that are unusual. Below IS one of the family scenes taken from the Stern Bros, series “Newlyweds and Their Baby,” one of the big box office draws in short subjects field. Sonny McKeen, Jed Dooley and Ethlyne Clair are the featured players in the series released by Universal. Scene above, at right, and in center are from the Stern Bros. “Let George Do It” series with Sid Saylor, released by Universal. All Winners from Stems