Exhibitors Daily Review (1927)

4 Exhibitors DAILY REVIEW. MONDAY, APRIL 25. 1927 PICTURES OF THE WEEK By PEGGY GOLDBERG On “The King of Kings” which opened last Tuesday at the Gaiety Theatre, almost as much printers’ ink has been spilt as on the Chinese disturbance. And justly so, for it is a masterpiece that will be acclaiamed from the housetops of every city and hamlet. The most extravagant superlatives cannot amply describe its magnificence. It is a tribute to the genius of Cecil De Mille that will live after him. “The King of Kings” is in reality a series of episodes from the New Testament that required the most delicate of handling to avoid offending even the most devout of any sect or creed. More than delicacy, Mr. De Mille has given the production reverence. It is positively enthralling. The composition and photographic effects offer rare shots of beauty, and the acting of the forty-odd players leaves nothing to be desired. “King of Kings” will create the wordto-mouth advertising that means actual dollars and cents at the box-office. It will unquestionably make big money for exhibitors everywhere. Another roadshow production that came to Broadway last week is “Camille.” Calculated to attract the average movie-goer, Alexander Dumas’ great literary achievement has been dressed in modern clothes and given strictly modern treatment. It has tremendous box-office value. Norma Talmadge has never been more beautifully photographed. She is ravishing. The story offers plenty of opportunity for beautiful love scenes, the This is a “Cornerblock” cut furnished FREE for all Pathecomedies at your Exchange. value of which no producer underestimates. “Camille” is a real treat for the movie-going public. “Children of Divorce,” featuring Clara Bow and Esther Ralston, is interesting screen fare that was made with an eye to the box-office and exhibitors will unquestionably cash in. “Knockout Reilly” at the Paramount presented Richard Dix in the best picture he’s done for months. It’s a lively comedy that has a full quota of laughs and thrills, and will thoroughly please Dix fans, prize-fight fans and movie fans alike. At the Capitol, screen entertainment of a high calibre was offered in “Lovers?” with Ramon Novarro, Alice Terry and Edward Martindel. A good dramatic story, with many light moments, was given splendid direction, and the players, especially Edward Martindel, handled their parts with great competence. “The Brute” is virtually a western, but it unquestionably has universal appeal. The western action is combined with effective comedy and heart interest, and although the picture is overlong, it offers good entertainment. EASTER HOLIDAY WEEK BIG (Continued from page 1) the sweet gross of $76,950 was the result. “Beau Geste” got its continued big play at the Criterion with $13,675. “Old Ironsides,” at the Rivoli, went up to $14,325. “Children of Divorce” turned in a little more than $15,000 at the Rialto, and “The Rough Riders,” at the George M. Cohan theatre, another Paramount special, was good for $14,150. Metro-Goldwyn-Mayer’s old reliable “The Big Parade” continued to pack ’em. A lot of folks got inside the doors, only to stand up, at many of the week’s performances and swelled the take at the cashier’s window to a little more than $15,425.50. “Slide, Kelly, Slide” was in a good spot with the opening of the baseball season in New York and about every person that could possibly be accommodated at the evening shows at the Embassy went in, to the tune of $9,875.50 on the week. “Lovers,” another M-G-M offering, ran the gross at the Capitol up to $49,675. Warners’ theatre is perfectly normal — with a John Barrymore picture — and “When a Man Loves” promises to do as well there as “Don Juan”; its gross last week was $13,350. Across the street, at the Colony, “The Brute,” from the regular program, picked up $7,385. The Strand played Colleen Moore in “Orchids and Ermine” to something more than $39,000. BROADWAY THEATRES SLIDE, KELLY, SLIDE— Embassy. Metro-Goldwyn-Mayer Prod. Fifth week. Baseball comedy holding up at the box-office. THE ROUGH RIDERS — Cohan. Paramount Prod. Sixth week. Splendid War picture keeping ticket-chopper busy. WHEN A MAN LOVES— Warner. Warner Bros. Prod. Twelfth week. John Barrymore and Vitaphone continues to draw large crowds to the Warner. OLD IRONSIDES — Rivoli. Paramount Prod. Twenty-first and last week at this theatre. Moves to Criterion on Friday when “Chang” succeeds it at Rivoli. THE BIG PARADE — Astor. MetrpGoldwyn-Mayer Prod. Seventy-sixth week. Picture enjoying the longest run on Broadway, playing to capacity. BEAU GESTE — Criterion. Paramount Prod. Thirty-sixth and last week. WHAT PRICE GLORY? — Harris. Fox Prod. Twenty-third week. War comedy playing to big audiences. ROOKIES — Capitol. Metro-Goldwyn-Mayer Prod. Karl Dane’s sidesplitting comedy that will undoubtedly play more than one week at the Capitol. KING OF KINGS — Gaiety. P. D. C. Prod. Second week. Cecil de Mille’s masterpiece received splendid notices that have already had their effect on the box-office. CAMILLE — Globe. First National. Full of audience appeal, this is good for a long Broadway run. CHILDREN OF DIVORCE— Rialto. Paramount Prod. Second week. Clara Bow and Esther Ralston drawing them in. ANKLES PREFERRED — Roxy. Fox Prod. Second week. SPECIAL DELIVERY — Paramount. Paramount Prod. Eddie Cantor’s second appearance on the screen. THE HEART THIEF — Hippodrome. P. D. C. Prod. Featuring Lya de Putti and Joseph Schildkraut. THE BETTER ’OLE — Strand. Warner Bros. First time at popular prices for this Syd Chaplin knockout comedy. TRACKED BY THE POLICE— Colony. Warner Bros. Rin-Tin-Tin’s newest thriller. She’ll Have “It” in “Hula” Clara Bow, Paramount’s flaming flapper, will appear next in “Hula,” Armine Van Tempski’s romance of gay life in the Hawaiian tropics. Frederica Sagor, former newspaper writer, is doing the adaptation and continuity. F ranklin Leaves W ednesday Harold Franklin, the new president of the West Coast Theatres, leaves for Los Angeles Wednesday’. Several of his assistants have already arrived on the Coast. ^ Mr. Franklin has been held in New York finally closing the deal for the acquisition of the North American chain of theatres, which are in process of signing. CONSTRUCTION NEWS CLEVELAND, Ohio — Archts. Braverman & Havermaet. Ulmer Bldg., chosen for $200,000 theatre, 125x176, at East 119th St. and Buckeye Rd. Owner, Syndicate, care H. N. Fink, care Stotter-Haber Co., Leader Bldg. ANN ARBOR, Mich. — Archt. M. H. Finkel, 1333 Book Bldg., chosen for $500,000 theatre at East Liberty St. Owner withheld. CAMBRIDGE, Mass. — -Archt. G. N. Jacobs, 9 Bosworth St., Boston, chosen for $350,000 theatre, 110x150, at Massachusetts Ave. Owner, Porter Realty Co., care architect. IMILFORD, Mass. — Architect’s estimate to exceed $150,000 for theatre, 60x100 at Park, Main and Congress Sts. Owner, Milford Realty Corp., E. Austin and D. Stoneman, 333 Washington St.. Boston. new YORK, N. Y. — Architect’s estimate $450,000 for theatre at Sheridan Ave. and 107th St. Owner, Consolidated Amusement Enterprises. 623 8th Avenue. LYNDHURST, N. J. — Architect’s estimate $300,000 for theatre at Ridge Rd. and Valley Brook Ave. Owner, Paramount Theatre Corp., care D. Heller. 92 Broad St., Newark. PORT ANGELES, Wash. — Archt. G. C. Fiel;l. Lloyd Bldg., Seattle, Wash., chosen for $250,000 theatre, 140x150, at Lincoln Avenue. Owner, McGillivray & Taylot, doctors. Port Angeles. “The Drop Kick” Is New Title I “The Drop Kick” is the title selected ; to supplant “The Substitute,” Richard i Barthelmess’ next First National starring vehicle. “The Drop Kick” is the i screen adaptation of the novel “Glitter,” | by Katherine Brush adn will be pro > duced by A1 Rockett. Poland Continues With “U” Universal last week exercised their option by renewing Joseph Franklin Poland’s contract which expires next month. CAMERAMEN KILLED (Continued from page 1) from the bank of the death of her husband and her brother-in-law. Thirty thousand pounds of powder was being discharged to blast out the right-of-way for the new road near Stella. It was expected that 100,000 cubic yards of rock would be discharged from ^the side of the cliff and would plunge into the Columbia. To obtain a close-up view of the great explosion, the two cameramen had engaged the boat and Basset with them. They miscalculated the margin of safety and when the great wave struck their boat, were capsized. T. J. Randolph, chief cameraman for International New'sreel in the Pacific north-west, and manager of International Newsreel’s Seattle Bur^u, was one of the most popular and best-loved men in the motion picture business. For seven years he had been in charge of International Newsreel’s Seattle Bureau and was known personally to every prominent person in that city. Randolph, affectionately known as Shorty, knew no danger. It was Randolph who flew miles up the Pacific Coast to take the Amundsen Polar flight pictures off an approaching steamship from Nome. He flew with them back to Seattle, and after arranging for the making of prints for the Pacific Coast, fiew over the dangerous Cascade range of mountains in the winter-time with the negative, to connect with the air mail for the East. In addition to his widow, Randolph leaves two children. Classified Opportunities RATE— 5c per Word FOR SALE EIGHT HUNDRED UPHOLSTERED OPERA chairs made on contract. Seven hundred yards of battleship cork carpet and linoleum. All new goods, government standards, for theatres, etc. One exhaust fan and three ampmeters. 1,200 5ply veneer seats and backs made to fit any chair; all new. One large asbestos drop with rigrging. Thirty new high-grade folding chairs, dropp^ factory patterns ; some cost as high as $5 each, offered from $1.50 to $2.50. Redington Co., Scranton. Pa. VENEER SEATS AND BACKS~1.200 FOR any size chair; never used. Will fit to suit. Redington Co., Scranton, Pa. FOR SALE— BARTOLA PIPE ORGAN. Used Wurlitzer Pipe Organ, model U, reasonable. Cremona Pipe Organ, new Reproduce Pipe Organs. Box 1, Exhibitors DAILY REVIEW. SACRIFICE — SEVERAL HUNDRED UPholstered Opera Chains. A-1 condition. Quick buy. Box E. D., E.xhibitors DAILY REVIEW. MOTION PICTURE AND “STILL” CAM eras rented, sold and exchanged. Portable lights for sale and for rent. Keep us advised of your wants. Ruby Filrn Company, 727 Seventh Avenue, New York City. LOCAL FILMS MOTION PICTURES MADE TO ORDER. Commercial. Home or Industrial. We have excellent facilities and the best cameramen. Our price, 20c per foot. Ruby Film Company, 727 Seventh Avenue. New York City. SITUATION WANTED YOUNG MAN WITH GENERAL KNOWL edge of booking, buying and advertising of pictures desires position in motion picture house. S. Major, 104 Avenue O, Brooklyn, New York. WANTED WE PAY BEST PRICES FOR USED OPERA chairs, projection machines, ventilating fans, portable projectors, etc. Movie Supply Company, 844 South Wabash Avenue, Chicago. WHETHER YOU WANT TO HIRE SOME one or be hired ; buy or sell a theatre ; trade or sell equipment, or do almost anything else in the motion picture business, an ad in this department will get you results. If you want us to word the ad for you, the services of our advertising experts are at your call. Simply tell us what you want to do and how many words you want used. Exhibitors DAILY REVIEW.