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InternaUoDal Newsreel Photo.
John D. Rockefeller, af. the age of ninety, has been won over by the talkies. Photo shows him at his Winter home in Ormond Beach, Fla., in pose he took for the newsreel picture made by Hearst Metronome News. He finally consented to
be reproduced on sound films after two years of persuasion, aided by sixtieth anniversary celebration at Cleveland of the founding of the Standard Oil Company. He will be seen and talk to his associates there through the medium of the screen.
Missec
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Typical Nationwide Hearst Promotion for Hearst Metrotone News and M-G-M International Neu^S' reel. It sells your public!
WHEN THE WORLD’S LEADING PERSONALITIES
TALK
They pick the world's
StandartJ Oil Anniversary Address Now* Running at Embassy Theatre^
John D. Rockefeller, the world’s richest man. who at ninety years of age has given more than SbUO,000.000 to public benefkctions. has succumbed to the lure of the talking motion pictures. After twoyears of effort, C. E. Engeibrecht, of the Fox-Hearst Corporation, induced Mr. Rockefeller to pose Lefore the camera and talk into the microphone for tthe first time for Hearst Metrotone News. ,
The Standard Oil Company yesterday celebrated the sixtieth anniversary of its existence at Cleveland. Mr. Rockefeller, as is his custom, is spending the Winter at Ormond Beach, Fla . and could not brave the change in temperature to attend the Cleveland celebration in person, so it was arranged for him to appear through the medium of the talking motion pictures.
RUSH PRINTS BY AIR MAIL.
The negative was made at Ormond Beach on Monday ' and rushed here, where a print was tttmed out and sent by air mail to Cleveland. It was shown last hlght at the gathering of the Standard Oil Company executives, and simultaneously at the Embassy, the Newsreel Theatre* here, as part of the new programme.
Mr. Rockefeller’s voiceis amazingly strong and clear, and the recording is without a flaw. He is shown seated on the veranda of his home at Onnond Beach. In the course of his talk, which is addressed to the executives of the Standard Oil Company, he says; EXPRESSES GRATITUDE.
“I am grateful beyond measure for all these long, happy and prosperous sixty years now drawing to a close. I have no words to express my appreciation of all who have had a part in making the company the suc-cess; It has been — far beyond our fondest dreams at the time of its beginning.
“We cherish the memory of the multitude of our dear associates who wrought gloriously in their time of service and have passed on with unclouded records. We who remain are to carry on the work which they established, with the highest Ideals, sharing with each other our successes, and even our failures, with ever growing confidence and an increasing desire to be of the greatest service to mankind.”
The pictures of Mr. Rockefeller also are being sho^ at leading theatres everywhere by Hearst Metrotone News.
leading Talking Newsreel
HEARSTMETROTONE
i
^^1 3 live-wire Sound News from the live-wire company
^ Metro-Goldwyn-Mayer