Exhibitors Daily Review and Motion Pictures Today (Jan-Jun 1930)

IE-51IH10 eDir(0)[R,jr DAI REVIEW .P I C T IJ R E S TODAY Reg. U. S. Pat. Off. — Formerly E.\hibitors Trade Review 9 VOL. 27 NO. ICO NEW TOOL, MONOAV, /VOOIL 2S. 1930 TEN OENTJ WARNERS START FOREIGN TONGUE SCHOOL TO TRAIN PLAYERS FOR MULTI-LINGUALS The Reaction to the Code By ‘ Nothing that has happened in the motion picture busi' ness within the memory of this writer has attracted more editorial newspaper attention than the Hays Code. The newspapers in all sections of the country have commented from varying points of view and the worst that has come out of the whole proposi' tion is the accusation leveled at the motion picture business that it is moral. This is a charge both justified and easy to bear. 4: 4^ TT IS the sense of the preponderance of newspaper comment that the code has a vital bearing on the youth of the nation, that it is the most important develop' ment that the motion picture has yet achieved and that it will not lead to a rolloi2;ing of the screen. (Continued on page 2) Myers Goat Runs Wild Butting Editorial Britches Abe Myers, head of the Allied States, is resuming his bulletins. The newest one charges that “certain trade papers” who have failed to treat Abie and the Four Horsemen with the solemnity which they apparently figure is their due, are inspired by the Hays office to attack Abie and his playmates. High ho! An article published in Varitey (Continued on page 2) MASS MEETING CALLED FOR SUNDAY MOVIES A public hearing will be held in Smithtown Branch, L. I., tomorrow afternoon on the subject of Sunday movies. An order to the St. James Playhouse in Smithtown to remain closed on Sundays brought a petition signed by more than 600 citizens asking that the order be reversed. LOWER FIRST RUN PRICES HIT K. C. SUBURBAN MOVIES KANSAS CITY, Mo., April 26Suburban theatres of the de luxe type in Kansas City are confronted with a new problem since the Pantages, downtown house, started its straight picture policy and (Continued on page 6) ONE REST DAY FOR OPERATORS ALBANY, N. Y., April 26 — Motion jilctiu’e operators will be given one day of rest each week under the terms of a measure signed by Glovernor Koosevelt today. The measure was sponsored by labor organizations. “ROGUE SONG” TUNE CLAIMED BY SHUBERTS W.E. NOW HAS S4S5 INSTALLATIONS World Wide iiLstaliations of Western Electric sound systems, aeeordlng to the Isitest report, now total 5455. Of this number .‘W40 are in the United States and 1015 in the foreign field. Tliree new territories are listed. They are Bermuda, Yenezuela, .TLiraeaibo and in Morocco. EXHIBITOR AND CASH TAKEN FOR “RIDE” Asking for .$100,000 damages, the Shubert Theatrical Company brought suit in the Supreme Court on Friday against the MetroGoldwyn-Mayer Picture Corporation and tlie Robbins Music Corporation for an injunction against the use in the “Rogue Song”’ of the song called “The Narrative.” Justice Gavegan will hold a hearing on the petition today. This song, written by Clifford Grey, with music by Hubert Stothart, is, according to the Shiibert complaint, an almost exact copy of “The Shirt,” a song by the same authors used in the Shubert production, “Vogues of 1924.” MARSHALL, Texas., April 26— H. L. Golliday, manager of the Auditorium Theatre here, was kidnapped and “taken for a ride” by two men shortly after midnight this week, the apparent purposes being to force him to give over the receipts from the night’s show. The Midland Theatre and Realty Company of Kansas City, which owns the Auditorium, has offered a $500 reward for the arrest and conviction of anyone connected with the affair. Stars and Casts to Study Under Noted German, French, Spanish and Italian Professors Preparatory to Production of Features for European Market HOLLYWOOD BUREAU, April 26 — Jack L. Warner, vice president of Warner Brothers and production chief of First National Pictures, Inc., today announced the establishment of a Vitaphone School of Languages for stars and all other players under contract to the tw’o companies. The object of the school is the training of actors and actresses with a view to their appearance in foreign language versions of talking pictures for export. The Vitaphone School is being established in co-operation with the Berlitz School of Languages. Four Berlitz instructors are being sent from New York to Hollywood to conduct classes in four foreign languages. Professor Hugo Worbnrg will give instruction in German; Professor Raymond Marsac in French; Professor Diego Herrera in Spanish, and Professor Pietro Bozzenelli in Italian. “Pronunciation, and the proper accenting of words and sentences. (Continued on page V ) Laemmle Announces 20 Films For New Universal Line-Up Carl Laemmle Saturday announced, at the opening session of Universal’s first International Sales Convention at the SavoyPlaza, a line-up of 20 feature productions for the 1930-1931 season, under the company’s new policy of specials only. The pictures definitely determined upon number fifteen. The other five are in process of negotiation and will be announced later. Following are the fifteen pro (Continued on page 6) WARNERS PURCHASE COLUMBIA CIRCUIT Warner Bros, have acquired the Columbia Circuit from Potter and Newton. The six theatres which comprise the Columbia Circuit are located in Erie, Warren, Sharon and Wesieyville, Penn., and negotiations for their purchase have just been completed.