Exhibitors Daily Review and Motion Pictures Today (Jul-Dec 1930)

Page scan 000606 from Exhibitors Daily Review and Motion Pictures Today

Record Details:

Title:
Exhibitors Daily Review and Motion Pictures Today
Date:
Jul-Dec 1930
Volume:
Exhibitors Daily Review and Motion Pictures Today (Jul-Dec 1930)
Leaf #:
000606
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
In late-1916, ExhibitorÕs Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, ExhibitorÕs Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, ExhibitorÕs Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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says HARRY ZEITZ of State and New Bedford Theatres, New Bedford, Mass. PATRONS ARE REQUESTED TO FAVOR THE COAtPANY BY CRmCISM AND SUGCESTION CONCERNING ITS SERVICE WESTERN UNION ireOMB CARLTON. »i»«<tP«NT J. C. WrULEVlTW. nwT VICT-WWID T^s» fiKng tino u Bbown i&tb6 dstB OS full*nUo telogmsB fi nd ii By Irttf it. rocoipt fttdsstis&tios as abows os all mttsascsi ia STANDAILD TIME. NQ38 89 4 EXTRA=NEWBEDFORD MASS OCT 27 1950 542P J R GRAINGER FOX FILM CORPORA! I0N= JUST SAW SCREENING OF BIG TRAIL STOP WHILE I EXPECTED A BIG PICTURE THE SUPERBIGNESS OF THIS PRODUCTION IN ALL I TS DETAIL STAGGERED ME STOP THE MIGHTY SWEEP OF THE PICTURE SWEPT ME OFF MY feet stop myself like thousands of other exhibitors at this TIME ARE EAGERLY /^WAITING RELEASE DATES ON THIS SENSATIONAL PRODUCTION FOR I EXPECT THIS PICTURE TO ESTABLISH AN ALL TIME Class of Service HUa is a fulUrate TelegrsuQ or Cablegram unless its deterred character is indicated by a suitable sign alx>ve or preceding the address. 1201 S f' S SIGNS DL — Day Letter NM ° Night Message ML “ Nlgbc Letter LCO — Deferred Cable NLT ” Cable Night Letter WLT " Week-End Letter S I r RECORD IN MY THEATRES STOP THE BIG TRAIL IS ONE OF THE FEW s PICTURES THAT SHOULD LIVE FOREVER STOP CONGRATULAT I 0NS= HARRY ZEITZ STATE AND NEWBEDFORD THEATRES. ThbBIO trail JOHN WAYNE MARGUERITE CHURCHILL EL BRENDEL TULLY MARSHALL TYRONE POWER • DAVID ROLLINS