Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000111
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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EXHIBITORS HERALD 1 FRANK POWELL Presents MARJORIE RAMBEAU IN "MARY MORELAND" A love story of business life. Adapted from the novel by Marie Van Vorst. In five acts. Released the week of July 9. "Marjorie Rambeau alone is a good drawing card. The exhibitor may be sure that whatever she does is done with all the finesse and skill of the well trained artist" says Exhibitor's Trade Review of Marjorie Rambeau. "Mary Moreland" by Marie Van Vorst has been read by thousands of readers of Harper's Bazaar. In pictures it should attract those, who have read the fiction version and a host of others who delight in the novels of this celebrated author. Reservations can be made now at your nearest Mutual Exchange. Now Playing:— "The Greater Woman," "Motherhood," "The Debt," "The Mirror" and "The Dazzling Miss Davison" Produced by FRANK POWELL PRODUCING CORP. Distributed by MUTUAL FILM CORPORATION John R. Freuler, Pres.