Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000116
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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6 EXHIBITORS HERALD INTRODUCING F I L M ET T E S TO ALL PARAMOUNT EXHIBITORS Arrangements have been completed with the Paramount Corporation whereby the Cahill-Igoe Company is now in a position to furnish Filmettes on all future releases of PARAMOUNT PICTURES Ji radical departure from old style Heralds. New sizas 7x6. Designed and written in a curiosity-compelling style adding salesmanship and showmanship. These Filmettes get you real business. Starting with SNOW WHITE we have prepared Filmettes on the following pictures: REDEEMING LOVE LOST AND WON SLAVE MARKET GOLDEN FETTER EVIL EYE HIS SWEETHEART GREAT EXPECTATIONS THE WAX MODEL HAPPINESS OF THREE WOMEN EACH TO HIS KIND BETTY TO THE RESCUE HER OWN PEOPLE A GIRL LIKE THAT THE BLACK WOLF Filmettes on future releases will be ready for shipment as soon as the picture is released. These Filmettes are carried in stock in large quantities and all orders will be shipped same day as received. We sell direct to exhibitors. Place your standing order now. PRICES: Lots of 250, 50c 500, 90c 1000, $1.60 2000 or more, $1.50 per 1000 CAHILL-IGOE COMPANY "-sxsr 117 W. Harrison St., CHICAGO "Whatever You Want to Know" The "Exhibitors Herald" is at your service — write us for any information you may require about films, accessories or anything in connection with your business. There Is No Charge for This Service