Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS HERALD 21 "WHO'S YOUR NEIGHBOR?" FILM APPROVED BY N. Y. ORGANIZATIONS AS A GREAT LESSON Such a big impression has "Who's Your Neighbor?" the seven-reel sociological cinema spectacle written by YYillard Mack, directed by S. Rankin Drew and sponsored by Master Dramas Features, Inc., 1493 Broadway, Xew York, created that several quasi-official organizations investigating social conditions in New York City have put themselves on record as approving and being in sympathy with this motion picture, and calling it a powerful lesson. Shows Actual Conditions "It is a powerful argument, tremendous and far-reaching in its influence for good," said R. \V. Hebberd, executive secretary of the Committee of Twelve. "It is absolute in its fidelity to actual conditions, and it depicts an existing evil which would be minimized considerably if we took more interest in our neighbors and found out for ourselves just who and what they are." In the Xew York Evening Journal, June 30, Mrs. Grace Humiston, who solved the mystery of Ruth Cruger's disappearance, said, under her signature: "The congestion of population, the fact that a family living in a flat might not have any means of knowing the character of the nearest neighbor . . . have all conduced to taking from the girlhood of the city the guarding influences that are essential for the proper safeguarding of the young. 'Who's Your Neighbor?' offers a practical solution to this problem." Ad Aids Are Offered Further announcement is made by General Manager Herman Becker that "Who's Your Neighbor?" will have the most complete assortment of advertising accessories ever put out with a feature. There will be four kinds of one-sheet, three-sheet, sixsheet and 24-sheet lithographs, newspaper cuts, slides, window cards, banners, heralds, throw aways, and many other novelties never before seen. Several deals have already been consummated and within a few days proper announcement will be made as to what territories have been sold. Inquiries are continuing to come daily from interested buyers all over the country. NEW OUT-DOOR STAGE BEING USED BY WORLD A new out-door stage for WorldPictures Brady-made has been erected alongside the Peerless studio in Fort Lee. This is said to be the largest fresco stage in the East, with dimensions equaling 65 by 125 feet. In these summer days four directors are constantly producing within this area, and with the players, cameramen and other employees, hail as a godsend their liberation from temperatures under glass. THANHOUSER TELLS SOME OF THINGS NOT IN NEW PHOTOPLAY Edwin Thanhouser says "It Happened to Adele," his PatheGold Rooster play, which stars Gladys Leslie, is a new sort of story of the stage. He states: It is a story of a chorus girl but— There are no stage door Johnnies who hunt innocent little girls. There are no unscrupulous managers who offer stardom at the price of — The heroine hasn't a single chance to say "I would rather be virtuous than rich"; or "I'd rather be unknown in the chorus than notorious in the electric lights." There isn't even a vampire stage woman who tries to show the heroine the easiest way. Certainly, Mr. Thanhouser admits, this is not a play for aspiring dramatists to see. SALES MANAGER KENT OF GENERAL STARTS TOUR OF EXCHANGES Will Visit Southern and Western Offices for Purpose of Extending Activities of Branches For the purpose of inspection and extension of the activities of branches. General Film's sales manager, Sidney R. Kent, has started on a tour of Southern and Western offices. His trip will require a month, during which a number of important matters are to be taken up with exhibitors as well as with exchange managers. -The tour is necessary because of the increase in the bulk of General Film's product and the increase in the proportion of sales. The application of General's new merchandising policies is to be completed during this trip. One aim is the improvement of the contact of branch officers with the exhibitor. Mr. Kent will make these cities before he returns to Xew York in the following order: Pittsburgh, Cleveland, Chicago, Omaha, Kansas City, St. Louis, Dallas, New Orleans, Atlanta, Washington, Philadelphia. Attend the Chicago Convention — make the voice of square-dealing heard upon the floor of that assembly. A BIG SCENE FROM -'WHO'S YOUR NEIGHBOR?" ONE OF THE STRONG SCENES FROM THE SOCIOLOGICAL CINEMA SPECTACLE WHICH IS SAID TO TEACH A BIG LESSON ( Master Drama Features, Inc.)