Exhibitors Herald (Jun-Dec 1917)

22 EXHIBITORS HERALD TRIANGLE TO DISTRIBUTE PARALTA FILMS ON LATTER CONCERN'S ESTABLISHED PLAN important Deal Completed by S. A. Lynch and Carl Anderson Leaves Each Company Intact; Kerrigan and Barriscale Plays First to Be Issued • Within the past week one of the most important .deals yet made was brought to completion by S. A. Lynch, president of the Triangle Distributing Corporation, and Carl Anderson, president of Paralta Plays, Inc., by which Triangle becomes distributor of Paralta Plays under the Paralta plan. This deal possesses great potentialities and will have a far-reaching influence in the motion picture industry. It brings into co-relation in interests a powerful distributing organization and producing corporations backed by immense financial resources. . While the Triangle distributing and producing interests are well known all over the world, Paralta Plays, Inc., has been in existence only since March last. Paralta Growth Rapid In but fifteen weeks Paralta has brought together one of the greatest producing staffs in this country, has established two subsidiary producing corporations — The Bessie Barriscale and J. Warren Kerrigan Feature Corporations, operating in one of the largest studios in America — and now has completed two great special photodramas which will be ready for publication in August and sold by Triangle under the Paralta plan. One of these productions is Bessie Barriscale in Grace Miller White's love story, "Rose o' Paradise," and the other is J. Warren Kerrigan in a screen version of Peter B. Kyne's romantic novel, "A Man's Man." It is believed that "Rose o' Paradise" will prove even a greater success than Mrs. White's previous screen success, "Tess of the Storm Country." Paralta Plays, Inc., is founded on an idea based in equity, stability, certainty and permanence in contracts and the principle of protecting exhibitors by granting them exclusive, defined, non-competitive exhibiting districts for a specified time. Success Founded on Policy The slogan on which Paralta Plays, Inc., has built up a remarkable prestige in the industry in less than three months has been the Paralta plan — to eliminate waste and wastefulmethods by establishing certainty in the duration of contracts and rental charges, to increase exhibitors' profits by granting longer runs and to devclope the full exhibiting possibilities of special photodramatic productions not now done under the existing system. Fully 65 to 70 per cent of the exhibiting possibilities of big special feature pictures are wasted under the system which now governs their distribution and exhibition — they arc not run long enough in 90 per cent of theaters to give all the people a chance to see them who would do so had they the opportunity. Outline of Plan Contracts have been signed which identifies the relation of interests between the Triangle Distributing Corporation and Paralta Plays, Inc. Under these contracts Paralta Plays, Inc., and the J. Warren Kerrigan and the Bessie Barriscale Feature Corporations in no way lose their identity and they are in no way amalgamated, absorbed or taken over by the Triangle Distributing Corporation. The Triangle Distributing Company's relations with the Paralta corporations are simply and solely that of distributor of their productions on a special defined policy of distribution, which will prove very advantageous to every exhibitor showing Paralta Plays. No changes will be made in Paralta's production plans. Eight big photodramas a year will be produced by both Mr. Kerrigan and Miss Barriscale, making sixteen a year to be sold under the Paralta plan, which gives an exhibitor full control of the exhibition of Paralta pictures in his exclusive exhibiting district for one year. FRED C. AIKIN MADE GENERAL MANAGER OF ALLEN FILM CORP., CHICAGO Will Divide Time Between Work with Selig and Exploitation of "Garden of Allah" Fred C. Aikin, one of the most popular men in the motion picture industry, has been elected general manager of the Edmund M. Allen Film Corporation of Chicago. Despite the fact that Mr. Aikin is busily engaged in the state rights field for the Selig Company, he plans to spend a portion of every working day in the Allen offices, 29 South La Salle street, where, in association with Edmund M. Allen, Harry J. Ridings, Joseph Harris and other officers of the Allen Company, a pretentious campaign for "The Garden of Allah" will be formulated and launched. Mr. Aikin's years of experience in the film industry, and his personal acquaintanceship with all those who are influential in the motion picture world, points to him as one man in a thousand to be chosen to assist in starting the new company on a prosperous career. The company is planning an elaborate booking and publicity campaign in eight states for "The Garden of Allah," which is considered as one of the most promising film productions of 1917. j BLUEBIRD BILL POSTING CO. _ | Start a BLUEBIRD DAY in your House