Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS HERALD 29 CKIE SAUNDERS IN "BETTY BE GOOD," A FIVE-REEL COMEDY-DRAMA, LEADS MUTUAL PROGRAM JULY 16 WEEK Jackie Saunders, star in a series of successful producns for Mutual, leads Mutual's schedule for the week Tuh 16 in "Betty Be Good," a five-reel comedy-drama, itty Be Good" was produced by E. D. Horkheimer. marks the return to the screen of Captain Leslie T. icocke, veteran motion picture writer and actor. He |ys one of the leading roles in the production. . TION, "BETTY BE GOOD," STARRING JACKIE SAUNDERS (Mutual) "Betty Be Good" is a story of love and politics. It ovides another "tomboy" role for Miss Saunders, a t in which she is supposed to be a dignified little miss id in which she is even more the harum-scarum girl that is created a demand for her plays from the picture lblic. Big Blast Scene in Rail Raiders "The Mystery of the Counterfeit Tickets," the fifteenth id final chapter of "The Railroad Raiders," Mutualgnal photonovel, is scheduled for publication July 16. elen Holmes, heroine of the serial and the secret service >rce of the K. & W. Railway, runs down the raiders, and elen's father, convicted for the crimes of the gang, is eed from prison. The shack in which the gang has ade headquarters and secreted its printing equipment >r turning out counterfeit tickets, is burned and blown p. This is one of the spectacular scenes of the episode. I There are two comedies on the week's schedule: .Jerry's Star Bout," a one-reel Cub, featuring George I'vey, and "The Kissing Butterfly," a one-reel La Salle. The Kissing Butterfly" is to be issued Tuesday, July 17, nd "Jerry's Star Bout" is on the schedule for Thursday, ,'uly 19. Mutual Tours Hold Interest "Mutual Tours Around the World," Gaumont's reel of ravel, shows Avignon, a beautiful and historic city in outheastern France; also the ruined palace of Tiberius, nd takes the motion picture audience to the mysterious Timbuktu and to a city of the Sudan. Reel Life, the weekly film magazine, to be issued July 9, initiates the spectator into the mysteries of construcion of the incandescent lamp, shows a novel bicycle race ind the raising of cocoanuts, pictures the Boy Scout signal corps and contains animated cartoons from Life. Mutual W eekly No. 133, for July 18, will contain picures of the latest news. The weekly is made up two lays prior to its publication date, and its contents are determined by incidents of news importance which occur in the few days preceding publication. The weekly contains a wide range of subjects. No. 131, for July 2, shows the arrival of the American ambulance corps on the French front, the arrival of Italy's war envoys, the attack on suffragettes at Washington, the arrival of American army surgeons at Blackpool, England, and the breadline in Rome, Italy. SEVERAL STRONG TABLOID DRAMAS AND BRIGHT COMEDIES ON UNIVERSAL PROGRAM FOR WEEK OF JULY 16 Universal films for the week of July 16 include several strong tabloid dramas and some of the brightest comedies that have been offered for several weeks. "Six Shooter Justice," a three-reel film with the scenes laid in the Mohave Desert, features Harry Carey and Claire Du Brey. The story tells of the almost tragic complications that arise when a young girl traveling across the desert with her father undertakes to rate two men by appearances only. Quite naturally, she puts her faith in a goodlooking adventurer, ignoring the unkempt hero who risks his life in the climax of events to prevent her from meeting the fate that her lack of judgment had made possible. This offering is offered under the Gold Seal brand. The Nestor comedy for Tuesday, July 17, is a rollicking tale of the misadventures that befall a pretty girl with a fad for Oriental mysticism. The story is by Jack Cunningham and F. A. Palmer, directed by L. W. Chaudet. The featured players are Eddie Lyons, Lee Moran and Edith Roberts. Universal Weekly July 18 The eighty-first issue of the Universal Animated Weekly, devoted to pictorial stories of the big news events of the day, is scheduled for Wednesday, July 18. For the same day will be issued "A Surf Scandal," a two-reel L-Ko comedy, in which Dan Russell and Gladys Varden are carried through an unusual and rather startling series of events by the seaside. Noel Smith and J. G. Blystone are responsible for the production. Cleo Madison in "The Web," a two-reel Star Featurette, will be starred on Thursday, July 19. The plot of this film, touching life's lower stratum, deals with the complications that confront a beautiful but unscrupulous woman who is forced to choose between love and the spoils of a robbery that she had been relying on to make her comfortable for life. Events take an unexpected turn, bringing her latent womanhood to the surface, and a satisfactory solution of the problem is reached. In this rapidly moving film Cleo Madison has given one of the best characterizations of her career, it is said. "Some Nurse," a Joker comedy, featuring Gale Henry and Milton Simms, will be shown the same day. Comedy and Screen Magazine July 20 The twenty-eighth issue of the Universal Screen Magazine will appear Friday, July 20, together with a new Victor comedy, entitled "One Bride Too Many," written by Cyril Bentinck and produced by Matt Moore. This rib-tickler details the many strange events that occur at a farewell bachelor dinner given by a bridegroom-elect prior to his marriage to an heiress. Matt Moore, Howard Crampton and Jane Gail have the featured roles. Another Joker comedy, "He Had 'Em Buffaloed," featuring the comedian, William Franey, will appear Saturday, July 21, together with the tenth issue of Universal Current Events. Franey's vehicle is a burlesque of the land of longhorns and alkali. The fourth episode of "The Gray Ghost," Universal's new mystery serial, will be published during the week. This will be known as "The Fight," featuring Eddie Polo, Priscilla Dean, Emory Johnson and Harry Carter.