Exhibitors Herald (Jun-Dec 1917)

36 EXHIBITORS HERALD SHERMAN WILL LEND FINANCIAL AID TO PRODUCERS WITH SUITABLE UNFINISHED FILM President of Newest Company Not Only to Buy and Sell Films for State Rights, but Will Offer Cash to Complete Plays With the coming of the Sherman Pictures Corporation the industry has the first big company organized for the purpose of opening up the state right market, for this company makes one of the most liberal offers ever made by any manufacturer in that it comes into the field to not only purchase and sell state rights productions, but it will take any picture which has not been completed owing to the fact that the producer has not the necessary funds to finish it, and, providing it is a good story and up to the Sherman standard, this company will advance the producer the money needed to finish making the picture. Is Newest Trade Idea Xo such offer has ever been made by any state rights buyer or distributor since the motion picture industry came into being. In the future a producer who. has a good picture for sale need not worry about how to dispose of it. Provided it is up to the Sherman standard, a ready market is assured— for it can be sold promptly and for spot cash. Harry Sherman, president of the Sherman Pictures Corporation created this new standard for q action. Following the new s of hisS cent purchase of the distribution rights for "I Believe" eonie the intimation that the precedent established will be maintained. This enterprising distributor, who has jumped into activities in New York, should prove a valuable acquisition in the interests qi the state rights market to which his personal attention, seconded by an efficient staff, will be specially rected. Already Commenced Work The Sherman Pictures Corporator has already commenced its work ii the Sherman Pictures Building, at 21! West Forty-second street. "A square deal at all times for » state rights buyer and sympathetic ap preciation of the difficulties that eve confront the exhibitor," is the mott of this energetic distributor. Mr. Sherman says he will co ate with state, rights buyers and co-operation should prove of g value in exploiting the production. NEWLY FORMED CIVILIZATION-PIONEER CO. WILL HANDLE BIG STATE RIGHTS FEATURE Nathan Hirsh Is Made President of New Concern with Ope Booking Policy; "Redemption," with Evelyn Nesbit, Is Initial Offering finding him there, forces him to marry jeanette. The next morning they go to the little church around the corner where Tom's bride is awaiting him. After much persuasion Tom is allowed to marry his bride and Jeanette the man of her choice. "He Had 'Em Buffaloed"— July 21 (one-reel Joker comedy, with William Franey). — Richard' Manslot, a stranded actor, drifts into Satan's Gulch and after a few days he is made sheriff. When a sham tight starts in the dance hall, Richard runs and hides in a stage coach. Pete and Dan come to rob the stage coach. Richard captures them and puts them into jail. Hepsabiah, a slavey in the hotel kitchen, falls for Richard, but Richard leaves. CHRISTIE "Down by the Sea" — July 16 (onereel Christie comedy, with Betty Compson). — Betty and Harry become engaged only on Harry's promise that he will flirt no more. Betty and Harry go to the beach and before long, Harry is surrounded by a bevy of diving girls. Betty goes to an employment agency and engages three lovers. They return to the beach and when Harry sees the three of them he can stand it no longer and interferes. He succeeds in overcoming two of them, but the third seems to be getting the best of it, when Betty strikes him over the head with her ukulele. PARAMOUNT "The Rejuvenator" — July 23 (onereel Black Diamond comedy). — Grandpa and Grandma are reading the paper. Grandma reads an advertisement that a certain doctor will make people young again. She goes to the doctor and comes out of the machine young and beautiful. She goes to her grandson-in-law's house and they go out to dinner together. Granddaughter comes to grandma's to tell her trouble about her husband, but finding grandma gone tells it to grandpa. Grandpa decides to be made young so that he can fight grandson-in-law. After coming out young and handsome they too go to dinner. At the same cafe grandpa and grandma begin to flirt. Their partners become peeved and a fight ensues. Twenty years later we find grandma and grandpa peacefully reading. Toronto, Ont. — It is announced that the theater orchestra of the Lyceum Theater, Gait, Ont., has been reinstated in the Musician's Union and the theater is now on the fair list as a union house. The consolidation of the Civilization Feature Company and the Pioneer Features Film Corporation, formerly located on West Forty-sixth street, Xew York, brings another strong organization into the field. Nathan Hirsh, who was president of the Pioneer, has been made president of the new firm, which will be known as the Civilization-Pioneer Feature Film Company, Inc. To Handle State Rights The new company now is seeking offices in the Times Square district, New York, and it is the purpose of the concern to buy state rights for New York and northern New Jersey to the most meritorious productions available. "Only stories of strong interest," says Mr. Hirsh, "with stars of the fir magnitude and pretentious produ tions, which will be of commerci value to the exhibitor, will be e ploited." The new concern will adopt 'it open booking policy and no exhibitci will be compelled to enter into a co tract to take all of their features. First Film Is "Redemption" The first film of the new organis tion will be Julius Steger's "Redenr tion," featuring Evelyn Nesbit, whi) played to capacity houses at t] George M. Cohan Theater, New Yo I and proved an excellent box office j traction in Chicago recently. Associated with Mr. Hirsh ;| Messrs. Louis Hass and Morris Ro, formerly with the Civilization Fil Company.