Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000211
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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EXHIBITORS HERALD The First and Only Serial Ever Filmed from a SATURDAY EVENING POST Directed by STUART PATON Who Produced 20,000 LEAGUES UNDER THE SEA Based on the famous Saturday Evening Post Story "LOOT," by Arthur Somers Roche, the thrilling plot of "The Gray Ghost" is already familiar to or has been read by over ten million (10,000,000) people. There is a ready made audience awaiting you among the thousands of Saturday Evening Post Readers in your section. 10,000.000 PEOPLE HAVE READ THIS THRILLING STORY This is the Saturday Evening Post's own estimate, based on five readers to each of the more than two million copies in circulation. Crammed with incident, mystery, thrills and suspense; featuring four brilliant serial stars, it is the supreme serial success of the season. 4 BRILLIANT SERIAL STARS PRISC1LLA DEAN— EDDIE POLO EMORY JOHNSON— HARRY CARTER Communicate immediately with your nearest Universal Exchange and arrange for booking. Ask for a copy of the free advertising campaign book which wit* put this serial over for you in a big way. Or address UNIVERSAL FILM MANUFACTURING CO., Carl Laemmle, President, "The Largest Rim Manufacturing Concern in the Universe," 1600 Broadway, New York.