Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000219
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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EXHIBITORS HERALD 5 2044-2048 Continental & Commercial Bank Building Phone Harrison 7207 AMERICAN •'The House of Film Specialties'' J. E. Willis, Pres. and Gen. Mgr. Laboratories and Studios 6242-6244 Broadway Phone Edgewater 2879 BIOSCOPE CORPORATION Producers and Distributors of The ScreeNews Magazine CHICAGO Chicago, 111., July 16, 1917. Every Xhibitor, Motionpicturdom, Natl Industries. Dear Friend X : — If you want to know about or SEE how your "Coming Attractions" should be announced, we suggest that you get in touch with the managers of any of Chicago's best theaters — The Ascher Brothers Circuit, the Argmore Theater, Bryn Mawr Theater, Hyde Park, De Luxe and too many others to mention. THEY ALL DO IT THE "A-B-C" WAY! Need we say more? Cordially yours, AMERICAN BIOSCOPE CORP. JEW CE Pres. and Gen'l Mgr. \ MEET ME AT THE BIG SHOW \\ hen you get inside the door of the Coliseum, walk straight East, down the main aisle to the other side of the building, Turn to the Right and come right over to my booth. I'll show you everything you want to see in the way of advertising helps for that theatre of yours. Ask me about Cico Toodles Cards Classic Programs Star Portrait Cards De Luxe Programs Rings and Buttons Medallion Portraits Don't mind the crowd around my booth. Take a chance and bust right through. The Red Cross booth is only fifteen feet away. Drop in over at headquarters, too, while you're in town. It is only a short walk from the Coliseum, and I'd like to meet you there some afternoon during the week. 117 W. Harrison Street, Corner La Salle Street CAHILL-IGOE COMPANY ^3