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/. QUIGLEY, Editor
MAR
Publish^ Weekly by EDITORIAL and EXECUTIVE OFFICES
XHIBITORS HERALD CO. 203 South Dearborn S'reet. Chicago
on Office: 1114 A'orth Bout., Oak Park Tel.. Harrison 7i5S
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ed as second class matter at the Post Office All editorial cofy and correspondence, and advertising coty should be adit Park, III., under the Act of March 3, IS79 dressed to the Chicago office, insertion in following issue cannot be guaran■ ■ teed on advertising cotv not received trior to 6 t. m. on Tuesday of each
SCR IP TI OA' PRICE $1.50 YEARLY .Meek,
ne V
JULY 28, 1917
Number 5
Progress and the Films
k STRIKING testimonial to the stability * and permanence of the motion picture as ^ art and an industry is evidenced in the consntion assemblage in Chicago this week. ,
When consideration is given to the amount f invested capital represented at this meeting Dnvincing proof is given of the important Tiancial position occupied by the motion picare business.
Probably no human endeavor save only a old strike has created as great an amount of 'ealth as this business in the same length of me. And a very hopeful indication is that lis vast amount of wealth has not fallen into le hands of but a few individuals, but is disributed broadcast throughout the industry.
While there has been several very large foranes created out of the motion picture busiess, there has been no few tremendously large ccumulations as in the case of several other uickly created businesses. The wealth which his business has accumulated has received a ery general distribution — players, producers, istributors and exhibitors, all have participated.
The future of the motion picture has not een dimmed, artistically or commercially, and :s gradual progress toward a greater uniform
ity and stability gives promise of a greater realization than even the most enthusiastic dared expect.
D
Banish "Movies"!
EFINITE indication of the increasing recognition of the motion picture business as the fifth industry of the United States was to be had on every side during the week of the convention in Chicago. The newspapers generally devoted generous space to accounts of the convention and exposition activities.
One greatly regrettable feature of practically all the newspapers' articles was the constant reiteration of the term "movies." "Give a dog a bad name . . ." runs the old proverb, and it certainly holds a great warning for the motion picture trade. This term "movies" is doing more than a great many may believe in withholding the recognition which the business is entitled to.
It is the duty of this industry to make a concerted effort to eliminate the term "movies." This elimination can gradually be brought about if in all printed matter, advertisements, etc., the various companies make a determined effort to do away with the objectionable word. We understand thoroughly that "movies" is
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