Exhibitors Herald (Jun-Dec 1917)

30 EXHIBITORS HERALD MARQUETTE PIANO CO. OF CHICAGO FURNISHES MUSICAL INSTRUMENT FOR THE EXPOSITION AT COLISEUM The Marquette Piano Company of Chicago .is furnishing the musical instrument for the M. P. E. L. Exposition at the Coliseum this week. The instrument installed is a style "O" duplex roll system, with an additional set of heavy 16-foot bourdon pipes, giving the necessary foundation required in organ music, and is attracting considerable attention by reason of the sweetness and volume of its music. Is Completely Equipped The organ contains a set of bourdon, diapason, flute, \iolin, cello, vox huniana bass, vox humana treble, a set of twenty-five cathedral chimes, xylophone, and all the necessary traps and effects. The instrument is designed to play the regular 88-note player rolls on one tracker bar, and the 134-note reproducing solo roll on the other, which permits instantaneous change. This is a great advancement in automatic interpretation of organ and orchestra music. Absolute control of the tempo, organ combinations and orchestrations without the services of an operator are assured. Has Required Expression Range The improved tremulant, with the aid of the heavy tone shutters, gives the organ all the range of expression desired. The tempo control of the 88-note spool box enables one with a musical taste to follow the picture with all the rhythm and feeling necessary to bring out the best results. J. C. Cox, manager of sales, will have charge of the display booth in the Exposition hall, and extends an invitation to all exhibitors to call on him and arrange for a visit to the concern's modern factory and display rooms a few blocks west of the convention hall. •HIS WEDDING NIGHT," NEW COMEDY WITH "FATTY" ARBUCKLE, NEARING FINISH FOR PARAMOUNT PROGRAM Roscoe ("Fatty") Arbuckle's newest comedy, "His Wedding Night," is nearing completion. Within the next few weeks it will be ready for publication on the Paramount program. In this new story the comedian is disguised as the man who puts bubbles in summer beverages. From his vantage point behind the chocolate and vanilla extract bottles "Fatty" carries on his violent love scenes with the beautiful cashier, who, according to the plot, is also the daughter of the proprietor. But "Fatty" is not the only suitor required by the scenario. Al St. John of film cop fame, now the drug clerk, also has spent many unhappy hours because of the soda clerk's fondness for the cashier. "Fatty" has carried on his lovemaking via the change carrier, and proposes one day over an ice cream soda while father and Al St. John are otherwise engaged. He is accepted on the spot and produces an engagement ring. St. John discovers them planning.their honeymoon, and on the plea of getting change for a customer rushes into the dental parlor where father is extracting teeth and breaks the unwelcome news of "Fatty's" victory. Father confronts the lovers, but the girl shows her ring, and St. John gets into an argument, so that finally father fires the drug clerk and accepts "Fatty," also placing him in entire charge of his business. Before leaving, St. John gets into a fight with "Fatty." They scatter ice cream and bottles in all directions and demolish the place, but "Fatty" emerges victorious. This is followed by a kidnaping scene, which ends in comical disaster for the kidnapers. ARTCRAFT, POTENT FACTOR IN TRADE, CELEBRATES FIRST BIRTHDAY; KEEPS "BIGGEST AND BEST" POLICY II The Artcraft Pictures Corporation has rounded out one year of successful film exploitation and is celebrating its first birthday. Since its inception Artcraft has become a potent factor in the industry, and through its affiliation with the Famous Players-Lasky Corporation it has added to its own great force as a big figure in the film worldJH Has Kept Its Promises From the start Artcraft made it possible for exhibitors to show the best in motion picture^ and has kept its promises of the "biggest and best," commencing witli the presentation of Mary Pickford subjects. The new year promises even greater things from Artcraft. with D. W. Griffith, Mary Pickford, Douglas Fairbanks. Thomas H. Ince, Elsie Ferguson, Geraldine Farrar, Cecil B. Do Mille and George M. Cohan forming the coalition for its coming productions. Especially valuable to the small exhibitors is the Artcraft offer of "special attractions" at nominal cost, which act as a stimulus to their business. Thomas H. Ince Added As to the future plans of Artcraft. it announces it continue along the lines already established. It will use the star series selective booking policy. Mary Pickford, at the head of her own company, will continue to be an Artcraft offering. The most recent, affiliation, consummated a few weeks ago, was wit! | Thomas H. Ince, who will direct many forthcoming Artcraft pictures. PLACE WHERE MONKS MADE LIQUEUR IN FRANCE FOR MANY CENTURIES, SHOWN IN GAUMONT FOR JULY 2 The place where the jolly old monks made their Chai treuse liqueur to warm the cockles of the heart for smany centuries is pictured in the first Gaumont fill j through Mutual, the week of July 29. This is in "Toui Around the World" No. 39, for July 31. La Granc Chartreuse, lying in the Alps of Southeastern Franc is a picturesque spot, aside from the interest of spe tators in the occupation carried on by the monks. C the same reel are pictures of Marken, Holland, the islai lying in the Zuider Zee, and Majorca, the largest Spain's Balearic Islands in the Mediterranean. Bo^ these islands have a quaint individuality which them very interesting upon the screen. The second Gaumont film of the week is the j mont-Mutual Weekly Xo. 135, August 1. This will tain the latest news of the world, special attention beil paid to pictures from the front, secured in Europe bjl cameraman of the Societe des Etablissements Gaumoj August 2, Craumont will issue "Reel Life" No. 66. 98f is the Mutual Magazine in Film, containing a divers] of subjects. "Making Machine Guns" is the leading sfl tion, a subject of vital importance at the present tii| "Beads of Rose Petals" discloses a quaint California dustry, and "Saving a Wrecked Steamship" shows hll marine engineers arc saving a vessel by an unusjl method. "Keeping the Boys Home" is in story fo If pictures of the enjoyment secured through a home Hard table. The reel concludes with animated drawil of a humorous nature, founded upon illustrations] "Life," the humorous publication. Xew Orleans, La. — The first annual convention of motion picture men of Louisiana was held here Juljl The meeting was held under the auspices of the Mol] Ticture Exhibitors of Louisiana and lasted two davs.