Exhibitors Herald (Jun-Dec 1917)

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EXHIBITORS HERALD 31 5IG FROHMAN STARS AND PLAYS ADAPTED TO SCREEN NAMED MY FREULER FOR MUTUAL Vnn Murdock, Julia Sanderson and Olive Tell, Noted Stage Players, to Appear in Same Vehicle Successes in Empire All-Star Corporation Films , With the first special announcelent of fall films through the Muial Film Corporation comes an outne of the early schedule of "Charles rohman successes in motion picpres," the productions of the Empire Lll-Star Corporation's studios in New fork. [ John R. Freuler, president of Mupal and of the Empire, gives out the Itles of a number of the Charles [rohman pictures and the stars to e featured, summarized in the following schedule: i Ann Murdock in "The Beautiful ..dventure," "The Impostor,"' "Outtst." ' Julia Sanderson in "The Runaway." Oliver Tell in "Her Sister." I "These stars and plays, chosen ■om the array of dramatic treask-es of Charles Frohman, represent jie pick of the Frohman plays in a fg list of box office winners which re to' be put into Empire-Mutual picires,'' said Mr. Freuler. Have Stood Stage Test "These are all plays which have roven themselves in the stage test. Jhey contain the stories that go fcross. We know because they have one across. The stars are the stars ,f the original productions and the ■ists are largely the original casts iroughout. "The standards which made the ime of Charles Frohman dominant in the field of dramatic production are the standards of the Empire studios making Charles Frohman successes in motion pictures. "Charles Frohman stars bring to the pictures a wealth of that cashable personality which counts at the exhibitor's box office. Charles Frohman brought to public appreciation and made famous such stars as Maude Adams, Ann Murdock, Billie Burke, Olive Tell, William Gillette, Julia Sanderson and countless others. Producing Plays with Care "The organization of the Empire All-Star Corporation has made available for the first time the full value and the full strength of the dramatic institution which Charles Frohman created. The picture plays are being made with the same exacting care and the same artistic supervision that characterized the building of every Charles Frohman success. The studio forces are being, given ample time and unlimited facilities for the making of perfect pictures. "According to present plans the first of the Charles Frohman pictures will be presented early in September. W hile the Mutual is accepting reservation for that period, exact release dates are yet to be decided upon." "THE GENIUS" IS TITLE OF SEVENTH FARCE STARRING BILLY WEST "The Genius" is the title of the seventh Billy West King-Bee comedy, now in production. The story is timely in that the plot deals with a submarine invention, Billy West playing the part of the inventor. His matrimonial misadventures and misunderstandings furnish the fun of this two-reel farce. HARRY LEONHARDT QUITS FOX TO BECOME WESTERN EXECUTIVE FOR GOLDWYN Harry Leonhardt, who since the formation of the Fox Film Corporation has been one of the powerful and able executives of that company, has joined Goldwyn Distributing Corporation as general western manager, and next week assumes jurisdiction over all of the Goldwyn branches and business in the West, beginning with Denver and including the Seattle, San Francisco and Los Angeles offices. In signing Mr. Leonhardt, Goldwyn brings into its organization one of the strongest personalities identified with motion picture salesmanship in the entire industry. He leaves the position of general western representative for William Fox to take up larger duties with this newer organization and starts at once on a tour of inspection of the territories under his direction. Goldwyn's branches in the four zones of the western division are: Denver, W. S. Rand, manager; Los Angeles, G. C. Parsons, manager; San Francisco, C. M. Simmons, manager, and Seattle, C. F. Hill, manager. In the four years Harry Leonhardt has become one of the bestknown men in the sales side of motion pictures. For twenty-five years he has been identified with the most progressive phase of amusements and has covered the entire range of managerial effort, from •Shakespearean drama to tableaux vivants, and modern vaudeville with both the Keith and Proctor interests. His only motion picture connection until now has been with the Fox organization. His first stop on his trip through his territory will be in Denver. HARRY LEONHARDT General Manager of Goldwyn's Western Forces "I have entered the splendid organization that Goldwyn is building," says Mr. Leonhardt, "because Goldwyn represents a new era or a new cycle in motion picture production."