Exhibitors Herald (Jun-Dec 1917)

Page scan 000260 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000260
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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2 EXHIBITORS HERALD HI ictures 'V. '<y; 'Will!!!:' fjiijr i'iiiliu 111 Advisory hoard: SAMUEL GOLDFISH Cbalrman EDGAR 8KI.WYS IRVIS S. COBB ARTHUR HOPKINS MARGARKT MAYO ROI COOl'KR WEQRDE ARCHIBALD SELWYN CROS«Y GAI'JE PORTER EMTRSON BROWNE Why They Have Faith In Goldwyn E EXHIBITORS themselves are largely responsible for the nation-wide feeling of faith and confidence in Goldwyn and in our productions. Tfeay tell us, and they have told other exhibitors, that they believe in Goldwyn: Because Samuel Goldfish always has been identified with and produced clean, fine, superior pictures and under this big new alliance he has the facilities to make better and finer pictures than ever before. Because Edgar and Archibald Sclwyn and Margaret Mayo have in quick succession produced some of the greatest and most successful plays in the history of the American theatre, and bring to Goldwyn a knowledge of box office values that will benefit every exhibitor in the industry. Because Goldwyn's authors represent the best names identified with big, money-making plays and novels on two continents and because the very pick of all their works are owned and controlled by Goldwyn. And also because every artistic facility that a producer can obtain has been enlisted into Goldwyn service for the making of Goldwyn Pictures. When important exhibitors have said all of these things about us, what more could we wish to say about ourselves? §m 0oldwyn@picturcs Corporation 16 E. 42d ST.. NEW YORK CITY Telephone: Vanderbilt 11 ™ Br FOR STATE RIGHTS "CORRUPTION" Six Smashing Reels By Jack Gorman Author and Director Cast Includes : HELEN MARTEN FLORENCE HACKETT LUCILE DORRINGTON HENRY SEDLEY JOHN J. DUNN ARTHUR PICKENS ROBT. NOLAN AND OTHERS A Photodrama that is Different One of the most vital abuses of the present moment exposed in a forceful, interesting, human and vivid portrayal that will hold audiences spellbound . Popular Pictures Corp. 218 West 42nd Street NEW YORK PRODUCED BY THE SUPER ART FILM CORP