Exhibitors Herald (Jun-Dec 1917)

/ EXHIBITORS HERALD 27 VM. RUSSELL HAS PRIZE FIGHTER ROLE IN ' PRIDE AND THE MAN-' FI] LEADING MUTUAL PROGRAM JULY^ William Russell, in the role of a prize fighter, heads le Mutual schedule tor the week of July 30 in "Pride pd the Man," a five-reel star production from the Ameran studio. There is staged, merely as part 6f the love drama, a ght scene which rivals the news films of the big ring ittles. The picture presents wide advertising possibilities, he name of the star has big box office value. The fight fcene can be heavily advertised and the romance around bich the picture is constructed should be sufficient to ake the picture a success. With "Pride and the Man" Mutual will issue, July 30. e second chapter of "The Great Stanley Secret." This is in eight reels, two four-reel chapters. William ussell and Charlotte Burton play the leading roles. The st chapter, "The Gypsy's Trust." was issued July 25. le second installment is under the title "Fate and the ild." There are two comedies on Mutual's schedule for the eek. "Man Proposes," at the La Salle for the week, is sued on July 31. and the Cub, ' "Jerry's Big Stunt," aches the screen August :orge Ovey, the comedian, erry's Big Stunt." Mutual Tours Around the World for July 31 covers arken, an Island in the Zuider Zee, the monastery and invent at La Grande Chartreuse, and Majorca, an island the Mediterranean. This one-reel travel picture shows steadily growing booking, an evidence of a populr.r deand for short subjects of just this character. Reel Life Xo. 66. which is issued August 2, covers the llowing subjects; "Making Machine Guns." "Beads of ose Petals." "Saving a Wrecked Steamship." "Keeping e Boys Home," and animated drawings from Life. Mutual Weekly, the current news reel carrying pictures happenings of headline consequence, appears August 1. 2. Both are one-reelers. plays the leading role in UTIFUL SUBMARINE PICTURES TAKEN AT MIAMI. FLA.. APPEAR IN GAUMONT REEL FOR AUGUST 9 The beautiful undersea pictures taken at Miami, Fla., r the Gaumont Company by E. B. Gray are to be issued a section of "Reel Life," Xo. 67, through Mutual August The pictures were taken from a diving bell and show submarine garden that is a veritable fair} land. Schools fish, sponges, coral formations and a diver at work are >vel sights. The pictures are taken by sunlight which ters down through the water. On the same reel are pictures of a negro baptizing in rginia with two hundred converts in line; how electricity generated by the human heart; the tallest boy in the Drid; how a grammar school maintains its own fire fight g force of pupils, and two animated drawings of a morous character, one from "Life." The second Gaumont single-reel of the week is the utual \\ eekly, giving latest news of warfare both here d abroad. It will appear August 8. "Tours Around the World," Xo. 40, for August 7. kes spectators for a trip down the Senegal River to ench West Africa. It is a wonderful series of views aylittle known part of the world, including Podor, the ttest spot on earth; the celebrated Falls of Felou. and 'yes, the head of navigation. There are two other tions of this reel, picture of Bruges, Belgium, taken fore the war, and fishing villages of France on the Medi rranean coast. DOWN TO EARTH" IS NEXT FAIRBANKS COMEDY VEHICLE THROUGH ARTCRAFT The next production to be published by the Artcraft Pictures Corporation will be a new Douglas Fairbanks comedy, entitled "Down to Earth." The story for this play was written by Fairbanks himself and is said to be replete with typical Fairbanks humor. Under the direction of John Emerson the new film now is rapidly nearing completion at the Lasky studio in California, and August 12 is the date announced for its release by Artcraft. Scenarioized by Anita Loos, who has become an important contributing factor to the success of the new Fairbanks organization, the photoplay tells of a typical American youth whose wanderlust and ideas of living close to nature are not in accord with the views of life assumed by his sweetheart, an ambitious society bud. Bridge parties, matinee dances, tea parties and sumptuous dinners are the important items in the pretty girl's social career, and these occupy too much of her time for wandering amidst God's country in the gVeat outdoors. How the persistent youth takes her away from her surroundings and wins her over to his way of thinking despite herself is said to offer one of the most amusing topics the screen has yet displayed. A capable supporting cast includes Eileen Percy, Gustave Von Seyfertitz. Charles P. McHugh. Charles Gerrard, William H. Keith. Ruth Allen, Fred Goodwine. Florence Mayon, Herbert Standing, David Porter and Bull Montana. VARIED ASSORTMENT OF AD EXTRAS FOR "WHO'S YOUR NEIGHBOR?" FILM That "Who's Your Xeighbor?" the sociological film written by Willard Mack and directed by S. Rankin Drew, is to have a complete and varied assortment oi advertising extras, is the announcement made by Herman Becker, general manager of Master Dramas Features, Inc., 1493 Broadway, Xew York. The Otis Lithograph Company has been contracted with for the printing of a large amount of one-sheet, three-sheet, six-sheet and twenty-four-sheet lithographs in four colors, four subjects to each size. In addition there will be two styles of window cards and half sheets. The lobby display photos come twenty to a set and the size is 8x10. Other photos are four subjects 22x28. hand colored; thirty subjects 8x10 for publicity purposes: and four subjects 11x14, all of which can be accommodated in special display frames beautifully veneered and enameled in imitation of genuine Florentine marble. Several subjects in slides announcing the coming of this feature, and 3x10 banners printed in four colors on extra heavy three-ply canvas are among the accessories. Other aids to exhibitors ' who desire to use newspaper advertising in connection with the exploitation of "Who's Your Xeighbor?" are advertising mats from fourteen lines single column to a haft page. Xewspaper cuts ranging from one column to three columns in size showing thrilling scenes and the individual actors are also included in the exploitation helps. HARRY CAREY STARS IN "THE ROUND-UP" Harry Carey, the western actor of the Universal Film Manufacturing Company, is working on a five-reel production, with Jack Ford as his director. The working title of the film is "The Round-Up" and Edith Sterling, supported by many of the Universal cowboys, plays opposite Carev.