Exhibitors Herald (Jun-Dec 1917)

28 EXHIBITORS HERALD ART DRAMAS ANNOUNCES FILMS SCHEDULED FOR MONTH OF AUGUST UNUSUAL NUMBER OF SHORT FILMS WILL BE PLACED ON MARKET IN SEPTEMBER BY PETER PAN CORI The revision of program schedules necessary to allow of the immediate publication of the Horsley Crane Wilbur features on Art Dramas program has been completed, and the new order of films is given here for the first time. Several changes in publication dates for the next two months are indicated. Contrary to first plans, "Eye of Envy," first of the Wilbur Art Dramas, is to be placed among the July films, and the second, tentatively titled "Blood of His Fathers," will follow in August. The film schedule, which will be adhered to, as far as is known, presents the Apollo picture, "When You and I Were Young," starring Alma Hanlon, directly following "The Peddler," the Joe Welch feature from the U. S. Amusement Corporation studio. "When You and I Were Young" is to be followed by "Eye of Envy," which stars Crane Wilbur. Next comes the U. S. Amusement-Art Drama, "Think It Over," in which Catherine Calvert and Richard Tucker are starred. The first film fqr the month of August comes from the Van Dyke studios and is entitled "Peg o' the Sea." Jean Sothern'is starred in this, which is a comedy. "Peg o' the Sea" has for a setting a New England fishing village. Another Alma Hanlon vehicle, "Behind the Mask," from the Apollo company, is next in order. This was written by Charles Dazey and adapted by Frederick Rath. Mr. Dazey is well known as the author of "In Old Kentucky," "Manhattan Madness," "Wolf Lowry," "The Flower of Faith," and other successful plays and pictures. An Erbograph production, starring Marian Swayne and directed by Joseph Levering, will be the next feature on the program. No title has yet been selected for this film. However, it is similar to Miss Swayne's two previous Erbographs, "Little Miss Fortune" and "The Road Between." The last production for August will be the second of the Horsley productions starring Crane W'ilbur. The working title of this is "Blood of His Fathers." Mr. Wilbur plays three distinct roles in this — a father, his son and his grandson. The play is a drama. "ARMS AND GIRL" AND "RUNAWAY" TWO STAGE SUCCESSES SECURED BY PARAMOUNT FOR BILLIE BURKE Two important stage successes have been purchased by Famous Players-Lasky Corporation as vehicles for Billie Burke and will be issued by Paramount under the selective star series booking plan. The first of these is "The Runaway," in which Miss Burke starred on the stage under the management of Charles Frohman a few years ago. The play was presented in Paris by Pierre Vcbere under the title "La Gamine," where it scored a complete triumph. This will be the second instance where Miss Burke will appear upon the screen in a Paramount adaptation of one of her former stage sucesses, the first being "The Land of Promise," by W. Somerset Maugham, which has already been completed under the direction of Joseph Kaufman. "Arms and the Girl," the other play which has been purchased by Famous Players-Lasky for Miss Burke, proved one of the greatest sensations of two seasons ago, when it was presented at the Fulton Theater in New York, with Fay Baintcr in the leading role. It was in this delightful characterization that Miss .Baintcr made her first Broadway success. The story concerns the adventures of several young Americans caught in Belgium during the German invasion. H. C. Allen, President, Says Mo-Toy Comedies, Enacte by Dolls, Are Proving Popular Despite Hot Weather After a year of careful study of the production c short subjects, H. C. Allen, president of the Peter Pa Corporation, is preparing to begin in September to gi\ the exchanges an unusual number of short films. The Mo-Toy comedies, which are being published I the Peter Pan organization, are enacted by doll acto and present an entirely new feature in the field of pr duction. "Mo-Toy pictures," says Mr. Allen, "came into tl market during the height of the summer heat, and th 1 would appear to some extent a handicap. The bookinf however, have been most successful, and the pictures a j being played all over the country. Proctor and Lo<| are booking them solid for their theaters in New Yoifl We know that they cannot help but be successful, fj they cannot fail to please a discriminating audience. \l issue only the most distinctive subjects and they are <l solutely new to any audience. At present a great adv tising campaign is under way, which will be a maferl aid to both distributors and exhibitors." BUD FISHER NOW IS IN CHARGE OF PRODUCTION OF MUTT AND JEFF FILMS; TWO COMEDIES WEEKLY ASK ' After allowing three months for a sufficient supply Mutt and Jeff to accumulate, Bud Fisher has taken' h of the producing company himself and is attending only to the production, but also personally to the tribut ion. So great is the demand for these comedie.' is said, that he has been receiving requests from ext. tors from all parts of the country to publish two a w However, the amount of w-ork involved in the prodm has rendered it impossible for him to comply with tl requests at present. Mr. Fisher's cartoons are published daily in 278 c papers and are thus seen daily by an audience of ■! 17,000,000 persons. This is a great advertising asset. While there are several territories still open, frorrn present outlook the entire country will be sold by ji week. This has been accomplished solely on reput; i> and without showing a single print, it is said. As concrete evidence of the coming popularity of 1 S comedies it is of interest to note that the Strand Th te of New York has booked them solid, one a week, lojlj coming year.