Exhibitors Herald (Jun-Dec 1917)

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EXHIBITORS HERALD 31 HE PLANTER," STARRING TYRONE POWER, SOON WILL BE GIVEN TRADE SHOWING IN NEW YORK foducer Harry C. Drum Takes Film to Gotham After Triumphal Exhibition in West; Will Publish Play on State Rights Basis Allowing an unusual demonstrai at a trial public showing in the st, in which at the climax the audie rose from their seats and shoutthe ten-reel production "The nter," featuring T3"rone Power, been brought to Xew York by producer, Harry C. Drum, and a rate showing will be given buyers I the press within a few days. Mr. un has taken temporary office ce in room 805 of the Mecca buildat 1600 Broadway. He will irtly be joined by F. M. Manson, vestern mining man, who financed production. One of Best Films 'hose who have so far seen the iduction, including the public and trade, call it one of the best of big productions of its class so made. The story is from a novel Herman Whitaker and is one of best sellers Harper has ever is n the production of the feature special attention was given the scenario, and more than six months was spent on the construction and development of the script alone. Mr. Drum adapted the story for the screen and also handled the production work. The feature was directed by T. N. Heffron. formerly with Famous Players and credited with some of the greatest film successes. Noted Star in Lead Tyrone Power, one of the foremost dramatic actors, portrays the role of Hertzer, and on the completion of the picture made the statement that never in his career had he essayed a part covering so wide a range of emotions. Two intense dramatic climaxes and one of spectacular nature are merged into one with startling effect. Xo announcement of definite marketing plans has as yet been made. The original plan was to handle the production purely on a state rights and personal exploitation basis. H. HOFFMAN NAMES BIG FEATURES FOR SUMMER AND FALL WHILE AT CONVENTION "he Fringe of Society," with Ruth Roland and Milton Sills, and "The Silent Witness," Starring Gertrude McCoy, Are First Autumn Films M. H. Hoffman, vice president and Heral manager of M. H. Hoffman. J:., who was one of the busy men £the Chicago convention, met many oibitors, producers and state rights [Dyers.. During one of the many int views held in the Sherman Hotel d. Hoffman held discourse regardr the summer features his concern i distributing, and also dwelt upon "Xier superfeatures which he will iss in the fall. While it is true,"' said Mr. Hoff*n, "that I have some special matial for summer issuance, I do not tnt exhibitors to feel that I have ':hing up my sleeve for their fall ."Bar Sinister" Goes Well 'The Bar Sinister' is selling exceptnally well and is providing a hotfather attraction to a degree that J; justified my belief in this superb u gar Lewis production. Our Xew rk Foursquare Exchange is doing s>ig business with this feature, and t St. Louis office, in charge of Sid1 ' J. Baker, which was recentlv opened, is also doing a fine business. " 'The Sin Woman,' in which Irene Fenwick, Reine Dav'es an(l Clifford Bruce form a trio of stars, is pleasing exhibitors because of the business it is attracting to their houses. The snow scenes in 'The Sin Woman' are particularly appropriate at this time of the year. Gets Midwinter Prices ''As for our other features, including "Should She Obey?' the picture of marriage and divorce; 'Her Fighting Chance,' Jane Gray being the star in this James Oliver Curwood story, and Brodsky's 'A Trip Through China,' an exceptional picture of the Orient, all are standing up to every expectation for hot-weather business. "All of our Foursquare exchanges are not only getting bookings, but midwinter prices, which, after all, is the real test of a picture's worth. "Our fall films include two superfeatures which 1 think are destined to be among the most talked-of during the year. The first of these is 'The Fringe of Society,' now being made for us by the George Backer Film Corporation. This is the first BackerFoursquare picture in which Ruth Roland and Milton Sills are costars, and associated with them are Leah Baird, J. Herbert Frank, Ollie Firkby. George Larkin and James Cowler, who was Buck Moe in 'The Bar Sinister.' ■ • Second September Feature "The second big feature which will be ready for publication in September is "The Silent W itness,' in which Gertrude McCoy is the star, and for which we acquired the world rights from the Authors' Film Company. Theatergoers will remember the play of this name, after which the picture was made, as one of the pronounced Broadwav successes."' JACK LAIT TO WRITE FOR MOTION PICTURES Jack* Lait, the well known Chicago newspaper writer whose articles and stories in the Chicago Herald have developed a big following, has signed a contract with the Chicago Tribune and will commence work with that newspaper on Septenfber 1. The Chicago Tribune plans to make a series of motion pictures based on the Jack Lait stories and those familiar with Mr. Lait's work believe that the Lait-Tribune pictures should be very popular. The Chicago Tribune is arranging with a number of newspapers throughout the country to publish the Lait stories prior to the making of the pictures. Toronto, Ont. — It has been announced that Superfeatures, Limited-, will put out a "Within the Law" road show and Vitagraph will also put out a road show on "On Trial." DAY nYOURMoimb