Exhibitors Herald (Jun-Dec 1917)

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46 EXHIBITORS HERALD WALLACE REID SUPPORTS GERALDINE FARRAR IN NEW PRODUCTION, "THE WOMAN GOD FORGOT' Drama of Aztec Life Necessitates Large Amount of Historical Research Work by Experts Under De Mille ; Seen as Star's Best Play The fact that "The Woman God Forgot," first of the productions which Geraldine Farrar will make for Artcraft, is a drama of Aztec life, has necessitated an unusually large amount of historical research. The research department of the Famous Players-Lasky Corporation, headed by Director General Cecil B. Dc Mille, has made many amusing as well as interesting discoveries concerning the manners and customs of the mysterious people who inhabited this country hundreds of years before the white man came. Among their revelations is one re ' lating to barbers. The impression has been that this occupation was introduced into America first by the Span iards, later by the French and English settlers, but the experts working under Mr. De Mille discovered that barbers and barber shops existed in America before Columbus ever discovered that the earth is round. In fact, it has been established that the Aztecs had complete paraphernalia, except perhaps the striped pole and the bootblack, hundreds of years before the arrival of Cortez. \\ ork is proceeding rapidly, under the direction of Mr. De Mille, on the production of "The Woman God Forgot," in which Miss Farrar is reported to have a role of such dramatic power that it is comparable only to that of "Joan" among the parts she has. played on the screen. Wallace Reid is her leading man. THE FRINGE OF SOCIETY," WITH RUTH ROLAND AND MILTON SILLS, READY FOR HOFFMAN First George Eacker Film for Issuance to Exhibitors Through Foursquare Exchanges in October Seen as Money Maker "The Fringe of Society," the sevenpart superfeature which marks the first George Backer-Foursquare product, has just been finished. Robert Ellis directed the picture. Ruth Roland and Milton Sills are co-starring in the feature, supported by Leah Baird, Ollie Kirkby, George Larkin and Jules' Cowles, who played Buck Moe in "The Bar Sinister." M. H. Hoffman, vice-president and general manager of M. H. Hoffman, Inc., which is to distribute this feature in October, regards the picture as one of the best that has yet come under the Foursquare banner. "It should make a record," said Mr. Hoffman, "because it is clean, because it has a smashing story with plenty of suspense and action and for other reasons which I can best term by saying Foursquare." SSANAY TO ISSUE SERIES OF SCENIC AND SCIENCE PICTURES, AT RATE OF ONE A WEEK An innovation in Essanay's portion of the K-E-S-E program in the future will be a series of one-reel educational subjects to be entitled "The Wonders of Nature and Science." For several months branch managers of the K-E-S-E Service and Essanay officials have been conducting an exhaustive investigation into the present-day demands of exhibitors for program material. The inquiry has covered the entire country, including the small exhibitor as well as the large. And the general public attitude has been sounded out, as well, to determine the opinion of the people on how much of a show should be given for the admission price. In al most every instance there was a demand for one-reel scenics to fill out the program. The forthcoming Essanay series is the result of this investigation. The units will be issued one each week and can be used with any program. There will be ten pictures in the series, and these will be divided between the two subjects, the wonders of nature and the wonders of science. The first half will present some of the scenic beauties of Canada which never before have been seen on the screen. Views of the Canadian Rockies and their majestic splendor will comprise one unit; the four others will include scenes in old Quebec, showing the quaint old French dwe ings, narrow streets and the peculi characteristics of its people; Xo Scotia, made famous by the pc Longfellow, in his "Evangeline"; Br ish Columbia and its wilderness mountain-clad firs and everlastii snows; and views of the Upper Wi nipeg River, which is one of the mc picturesque streams in the world. T latter half of the series will reveal t wonders of science. Each of the five units is devoted to the intricaci of one of the nation's big industry from beginning to end. E. B. LEWIS WILL WRITE PLAYS FOR PARALTA STAR Eugene B. Lewis, a wcll-kno' writer and editor, has been engag to devote his time to the scenaj staff maintained jointly by the Bes Barriscale and the J. Warren Kei gan Feature Corporations. Like many others of His prof sion, Lewis is a product of ne'l paperdom. Having acquired an cation in the public schools of Lake City, where he was born, in the University of Utah, he barked upon a journalistic car For eleven years he served as a | porter on numerous big dai throughout the country, storing a1 the knowledge of human na which enabled him to enter scenario-writing field. While on the staff of the York American, Lewis submi four stories to the old Biog Company. They were accepted, short time later he was engage' an addition to the regular staff. A a year ago he was chosen to charge of the scenario bureai Universal City. BLVEBIR