Exhibitors Herald (Jun-Dec 1917)

10 EXHIBITORS HERALD Summary of Current Issue News of the Week Paramount Absorbs Selznick in Expansion A. E. A. Recruits Biggest Exhibitors in U. S Ochs Eeague Makes Losing Stand to Keep A. E. A. Out of X. A. M. P. I Report Demand in Europe for "Submarine Eye" F. F. Schneider Made President of Detroit A. E. A A. E. Beck Made General Manager for Art Dramas... Bonding and Insurance Company in A. E. A. Seen as New Move by L. H. O'Donnell Take Wells Heads Big Exhibitors' Meet in South Wyoming to Be Scene of New Fairbanks Film Wm. S. Hart Works on "The Narrow Trail," His First Film for Artcraft Program Ogden Pictures Corporation Discusses Best Way to Launch "Lust of the Ages" Film Hopp Denies Statement to "Herald" That He Wished Ochs Would Resign Post _ Fisher Gives Views on Cartoon Film Producing "How Chaplin Does It," Explained by Ramsaye New Universal Service Department Placed in Exchanges to Aid Exhibitor _ H. Becker Says "Who's Your Neighbor?" Film Is One of Greatest Produced Edna Goodrich Stars in Mutual Series of Features King Bee Puts Out Aid Book on Billy West Pick Children for Next Pickford Film Zambreno Gets "Souls Redeemed" for Illinois Scenes for New Geraldine Farrar Film Taken in Yosemite Park J. H. Strickland, Champion Rider, Signed by Fairbanks Diamond Film Company of New Orleans Buys a Studio Albert Scowcroft, Exhibitor, Tells of "Lust of Ages" Film "The Rule of Reason," Safety First Film, Puts Director Davenport Again in Limelight "Turn of a Card," Kerrigan's Second Paralta Film, in Making Wolfberg Gets New States on "The Deemster" Tells Exhibitors to Use Classics to Beat Music Combine New Outdoor World Studio Stage Is Scene of Producing Page 11 11 12 12 12 12 13 13 13 14 14 15 15 16 16 16 17 17 17 17 18 18 19 20 20 20 21 22 Reviews "The Spy/' Fox D., Six Parts, with Dustin Farnum "The Long-Green Trail," Essanay-General, Two Parts, with Rodney La Rock „ "The Food Gamblers," Triangle D., Five Parts, with Wilfred Lucas _ "The Jury of Fate," Metro D., Five Parts, with Miss Taliaferro _ '. "A Kiss for Susie," PallasParamount C.-D., Five Parts, with Vivian Martin "The Barker," Selig-K-E-S-E D., Five Parts, with Lew Fields "The Italian Battlefront," Official War Films "Down to Earth," Artcraft C.-D., Five Parts, with Fairbanks "The Showdown," Bluebird D., Five Parts, with Miss Gonzales "The Midnight Man," Butterfly D., Five Parts, with J. Mulhall "The Law of the Land," Lasky-Paramount, Five Parts, with Mine. Petrova "The Lone Wolf," Brenon-Selznick D., Five Parts, with Bert Lytell "The Kingdom of Hope," Essanay-K-E-S-E D., Two Parts, with Mary McAlister "Durand of the Bad Lands," Fox D., Five Parts, with Dustin Farnum "Seven Keys to Baldpate," Artcraft C.-D., Six Parts, with George M. Cohan _ "The Jury of Fate," Metro D., Five Parts, with Miss Taliaferro "Little Miss Optimist," Paramount C.-D., Five Parts, with Vivian Martin _ "The Little Duchess," World D., Five Parts, with Madge Evans "Open Places," Essanay-K-E-S-E Western D., with Jack Gardner Departments Voice of the Trade 23 Recommendations to Insure Against Loss by Fire 32 The Film Stock Market 33 Australian Censorship Problem 33 Official Cut-Outs by Chicago Censors 33 Week at Downtown Chicago Theaters 33 Synopses of Current Films 35-36 About the Trade in New York 37 Canadian Film News _ 37 Chicago Trade Events _ 38 News of Exhibitors and Exchanges 43-44 Spoor Explains New Money-Making Program 44 (Continued from preceding page) thing very new, and on that ground alone not entitled to the same privileges as the older form of publication, newspapers. But the motion picture essentially is a form of speech, and every liberty of speech guaranteed any other form of expression should also be given the motion picture. * * v * The "AllStar" Film J>ROPAGANDA WORK cannot be carried on, campaigns cannot be instituted against deterring influences from without the trade and constructive legislation cannot be fostered and promoted — without money. This is very plain but it seems not to be appreciated fully by the trade with reference to the National Association of the Motion Picture Industry. There rests within this organization possibilities for great constructive work, beneficial to the entire trade. But to succeed in this work the N. A. M. P. I. must have a treasury commensurate with the fiscal requirements of the work. The "all-star" film to be issued for the purpose of supplying the N. A. M. P. I. with the necessary funds should easily and completely accomplish its purpose. This film will have two-fold attractiveness for every exhibitor ir the United States. It will supply him v/ith profitable attraction, and by playing the attrac tion he will be aiding an organization whicl one day may prove of great benefit to him. Real Progress •"THE EXTRAORDINARY interest whicl the American Exhibitors Association ha; attracted throughout the motion picture trac in the short period of its existence can only accounted for in one way: the business-lik basis upon which the organization is foundet satisfies a long-felt need and requirement. The American Exhibitors Association ha attracted a great deal more attention thai would naturally be accorded just another exhit itors' organization. The situation makes i plain that the personnel and plan of operatio of the A. E. A. has been received by the trad at large as a bright indication of real progres in the matter of exhibitor organization. Martin J. Quigley