Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS HERALD 13 BONDING AND INSURANCE CO. IN A. E. A. SEEN AS NEW MOVE BY L. H. O'DONNELL changes will be made which will take many financial burdens off the shoulders of members of the A. E. A." Prominent Exhibitor of Washington, IndM V/ho Worked Out Plan in Hoosier State, Predicts Death of Deposit System Nationally for Organization's Members the A. E. A. grow. I feel positive, will find they have made a big step in the interests of their business. "With the Chicago branch already putting in a system insuring the exchanges against loss providing any of its members do not pay for service, there is little doubt that that branch of the A. E. A. will be augmented by rt least 150 new members by October. L. H. O'Donnell of the O'DonnellEskridge Amusement company, owner of the Grand Opera House and Thea'to motion picture theaters in Washington, Ind., announces that with the rapid expansion of the American Exhibitors' Association, of which he is a member, he expects to see a nation-wide Exhibitors' Mutual Insurance Company and a bonding company formed by the association to bring about the abolition of deposits for A. E. A. members. For the exhibitors of Indiana Mr. O'Donnell worked out a bonding plan whereby the association guarantees exchanges payment for film service rendered to members of the organization in that state. Gives Exhibitor Protection The Indiana Exhibitors' Mutual Insurance Company gives the exhibitor insurance protection on his theater, home and household furniture. "While we have an ideal association in Indiana," says Mr. O'Donnell. "we must give exhibitors throughout the entire country the benefits which we exhibitors in only a few states now enjoy. "The strictly business policy of the A. E. A., with its strictly bona fide theater owner membership, will prove vastly different and superior in improving conditions which prevailed heretofore. There will be no need of reforms: we will just go ahead and do for exhibitors what never before has been accomplished. A. E. A. to Aid Business "The 'Watch Us Grow' motto is an important message in three words to exhibitors, and exhibitors who help THREE STRIKING POSES OF EDNA GOODRICH. THE L. H. O'DONNELL Prominent Indiana Exhibitor "Of course the deposit question is only one of many burdens which will be swept away by the A. E. A. during the coming year. The exchanges and manufacturers will be conferred with on manv things, and many JAKE WELLS HEADS BIG EXHIBITORS' MEET IN SOUTH A monster meeting of the allied motion picture exhibitors of Virginia, Maryland, North Carolina and the District of Columbia will be held on August 30, 31 and September 1, at Ocean View, near Norfolk. Va. Jake W ells, president of the American Exhibitors' Association, is in charge of the affair. The big manufacturing interests will have representatives there and a few stars have signified their intention of being present. A ball and banquet will be given on the closing night and plans are being made to present every feature of past expositions for the edification of exhibitors. PAR ALT A TO START 3 NEW COMPANIES UNDER ANDERSON Activity at the Paralta offices is attracting much attention in the inside circles of motion picture production, and rumor has it that three new Paralta producing companies are being organized by Carl Anderson and his associates, which will give his company the control of a large number of star productions a year. When the Paralta company took over the Clune studios in Hollywood, instead of providing J. Warren Kerrigan and Bessie Barriscale with separate establishments as was at first planned, it was done because the establishment is sufficiently large to house at least five companies and give each practically separate accommodations. LATEST MUTUAL STAR MISS GOODRICH WHO RECENTLY SIGNED A CONTRACT WITH MUTUAL FILM CORPORATION". WILL APPEAR FORTHCOMING DRAMAS ADAPTED FROM STORIES BY NOTED AUTHORS (Mutual)