Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS HERALD 17 >NA GOODRICH STARS IN FOUR MUTUAL FILMS; TO ISSUE FIRST IN FEW WEEKS NJoted American Stage Star Will Appear in "Reputation,' "Queen X," "Daughter of Maryland" and "American Maid," All Five-Reelers by Noted Writers I Edna Goodrich, the noted American actress, who has appeared in [more than a dozen New York successes, is starred in a series of four ;new five-reel productions to be published soon by the Mutual Film Corporation. The first will be issued [within a few weeks. I The productions will be issued hinder the policy of "big stars only'' ^announced some months ago by (President John R. Freuler of the Mutual and rigidly adhered to since. Mis< Goodrich's fame on the stage [puts her distinctly into the "big star*' [class, stars of proven box office lvalue. Exhibitors Look for Film Exhibitors have been looking forward eagerly to the announcement | of the first publication date of Goodrich productions. "Mutual has already started a naItion-wide publicity and advertising (campaign to herald the first film starring the noted beauty. The forthcoming productions are "Reputation,'' "Queen X." "A Daughter of Maryland'' and "American Maid." each of the plays having been selected by Miss Goodrich herself in consultation with President Freuler. Stories by Noted Authors The four new Goodrich dramas are by authors of distinction. "Repu. tation" was written by John Clymer, who wrote "Ashes of Embers,-' "The White Raven," "The Diplomatic Romance" and other widely known screen successes. It was directed by John B. O'Brien, who was formerly stage manager for Augustus Thomas. "Queen X" is by Assistant United States District Attorney Edwin M. Stanton of New York, who led the sensational federal crusade against opium smugglers and was instrumental in stamping out the criminal conspiracy centering in the Chinese settlements of New York and San Francisco. Mr. O'Brien also directed this play. Albert Capellani Directs "American Maid," scenarioized by Hamilton Smith from a clever story by Julius Rothschild, is, as the title indicates, a play glorifying the American girl, a role that fits Miss Goodrich delightfully. "American Maid" was directed by Albert Capellani. the famous Parisian director. "A Daughter of Maryland" is a play with a Southern heroine who does wonderful things in great emergencies and proves herself equal to the test, just as Southern girls have been doing from time immemorial. This play was written by Samuel Morse and scenarioized by Anthony Kelly. KING BEE PUTS OUT AID BOOK ON BILLY WEST The new Billy West Campaign Book issued by King Bee Company will be of particular interest to exhibitors. It is one of the best books of its kind gotten out to date. It contains a brief history of this new comedy star, and describes in detail the big advertising and publicity campaign, which is being carried on for him. PICK CHILDREN FOR THE NEXT PICKFORD FILM Mary Pickford and her director, Marshall Xeilan, now are busily engaged in selecting children who are to support "Our Mary" in her next production. The groups of waiting applicants around the Pickford bungalow, near the Artcraft studio are suggestive of the main entrance to a girls' seminary at lunch hour. One by one the youngsters are called in and inspected by both star and director, the former always beginning by stepping up to the candidate to compare their respective heights. It is announced that there will be an unusual number of children in this next Pickford play, which will follow "'Rebecca of Stinnybrook Farm," released in September. ZAMBRENO GETS "SOULS REDEEMED" IN ILLINOIS Will Exploit Feature on Big Scale in Chicago and Territory Frank Zambreno, of the Unity Photoplays Company, Chicago, this week purchased the rights to the Edward Warren production. "Souls Redeemed,' for Chicago and Illinois. Mr. Zambreno is preparing for a big advertising campaign throughout the territory, and will exploit the production on a big scale. This feature, following its New York premiere, was shown successfully in the picture houses throughout the East, and Edward Warren reports the sale of the production in Brazil and British India. THREE SCENES OF MARY PICKFORD IN "REBECCA OF SUNNYBROOK FARM