Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000513
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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EXHIBITORS HERALD â– fiiiiifiiiiiiiiifiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiaiiiiiEiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiif'Tiiiiiiiiiiiciiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiia 8th Week Chicago Loop iiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiii Diniiiiiii Opens Sunday Sept. 2 Bandb ox Theatre M 1 Indefinite Run! Read What They Say About It! G REIVER & HERZ 402 Consumers Bldg. Chicago, 111. Gentlemen: It is a pleasure to inform you that your big feature "Should She Obey " packed my house for two days in spite of the warm weather. You certainly made a ten strike when you bought this picture. It is worthy of all the praise that any first class feature deserves. Hoping you will have more like this one, and you can depend on a two day's run from me at any time you can duplicate "Should She Obey." Yours very truly, Alfred Hamburger Theatrical Enterprises Gaiety Theatre Julius Lamm. Manager GREIVER & HERZ Telephone Harrison 3742 Consumers Building CHICAGO, ILLINOIS â– tiitiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiiajiaiiiiiiiii*iiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiititiiiiiiiiiiiiiifliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiil