Exhibitors Herald (Jun-Dec 1917)

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ANNOUNCEMENT! PARALTA PLAYS WILL NOT BE DISTRIBUTED BY TRIANGLE DISTRIBUTING CORPORATION THE contract between Paralta Plays, Inc., and Triangle Distributing Corporation, entered into on the 30th of June last, under which Triangle became distributor for Paralta, has been abrogated by mutual consent. Triangle has distributed no Paralta Play and none will be distributed by it. In the above mentioned agreement it was provided that should Mr. Stephen A. Lynch sell his interest in the Triangle Distributing Corporation the contract with Paralta should terminate. Mr. Lynch notified Mr. Carl Anderson, president of Paralta Plays, Inc., on September 10, that he was about to dispose of his interest in the Triangle Distributing Corporation. All contractual relations between the two companies were then annulled by consent of both parties. -a THIS situation has no effect on the activities of the Paralta organization. Exhibitors may secure Paralta Plays under the Paralta Plan exactly in the manner previously advertised. Since Paralta Plays., Inc., was organized in March last, considerable has been said about the advantages of the Paralta Plan. More than ONE MILLION DOLLARS has been invested in the various departments of the Paralta organization and it now has six big star feature pictures with which to demonstrate the value of its original idea — "A MAN'S MAN," "MADAM WHO," "ROSE 'O PARADISE," "TURN OF A CARD," "ALIMONY" and "THE GOLDEN THREAD." A trade review projection of "A Man's Man" was recently made. The criticisms were all remarkably enthusiastic in praise of every detail. This is the first Paralta production shown to trade press critics. The officers of Paralta, and conservative, experienced motion picture men, who have seen the other Paralta Plays, speak of them in the highest terms both artistically and as box office attractions. B ijARALTA now has five companies engaged in work on productions at \~ the Paralta studios in Hollywood, Cal., and in sixty days will have = five more star feature attractions ready for distribution. = Every Exhibitor owes it to himself to wait and see all these Paralta pictures Sj= before booking his time solidly for the season. Do not lock your doors against such obviously big money-drawing propositions as these great photoplays by entirely filling your time. = Paralta's plans are completed and work is now in progress on an output of = fifty-two big star feature attractions to be completed before the first anni = versary of the organization of its studios, June 4, 1918. H Read The Paralta Plan Book. It Is Sent Only On Application. A Postal Card Will Bring It | PARALTA PLAYS, Inc No. 729 SEVENTH AVENUE 1 NEW YORK CITY Biiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^