Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
000711
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 14, 2024
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EXHIBITORS HERALD 13 ^^est frames and lobby displays in the trade Jt means economy to you J ^et us show the way J ^ively assortment to select from ^^our satisfaction our motto EUGENE W. HAMBURG CO. 1 02 North Fifth Avenue CHICAGO, ILLINOIS he newspaper of the film trade— <J The "Exhibitors Herald" enjoys the unique distinction of being in style AND IN FACT the newspaper of the film trade. ^ In its news columns place is given to accounts of all important happenings in the trade and each account is written in a thoroughly unbiased and impartial manner. ^ Its reviews are constructive criticisms, being serviceable alike to exhibitor and producer. ^ Its editorial comment is sane, conservative and FAIR to all questions and persons concerned. €J To learn what is going on in the film trade FIRST and TRUTHFULLY read the "Exhibitors Herald" —the newspaper of the film trade