Exhibitors Herald (Jun-Dec 1917)

16 EXHIBITORS HERALD SUMMARY OF CURRENT ISSUE NEWS OF THE WEEK Small Exhibitors Face Ruin in U. S. Tax ■ « Frank Thwarts Ochs League in Move to Free $5,000 Expo Funds. . 17 Klaw & Erlanger Seek to Restrain Triangle "Polly Ann" Film 17 Petrova Picture to Be Issued by Exhibitors' Circuit IS Siubert-Hammerstein-Ince Film "Co-Respondent" Bought by Jewel 18 Ogden Corp. Will Move From Utah to Plant in East 18 M. G. Watkins in New York After Visit With Exhibitors 18 Rothapfels New Broadway House to Be Ideal of His Dreams.... 10 A. E. A. Fights for Exhibitors' Relief From Taxation 19 Bert Lubin Made Globe Films Head in Western Canada 19 Life Suit Corp. Gives Film Trade Travelers Safety Is D. W. Griffith Makes Film for U. S. to Be Shown in Russia 20 Chicago A. E. A. Branch Reaches Agreement With Operators Union M. L. Fulton Handle French Official War Film -'I Maciste, Giant of Film Note, Slain in Battle 21 Select Pictures Signs Alice Brady to Make Eight Features 22 Washington M. P. Co., of Spokane, Is Formed 22 Paralta Drops Triangle Corp. as Distributors of Its Films 23 Funkhouser Forced to Free Box Film "The Spy" in Chicago Court 24 Rex Beach's "Auction Block" Film Soon to Be Issued by Goldwyn 24 Fun-Art Films Starts New Comedy Series 24 Varied List of Features for Fox October Schedule 25 Ouirk Will Hold Trade Shows for "Supplement" Series 25 Repairs of Auditorium Theater in Chicago Stalls "Eyes of the World" Premier • M Hutchinson Plans Expenditure Increase on Films at American's Coast Plant ~° Foreign Sales Department Is Opened by General Enterprises 34 Clara K. Young Finishes "Magda" and Starts "Shirley Kaye"... 34 "The Conqueror," With Win. Farnum, Finishing Run at N. Y. Globe 30 Events of Revolution in Films Offered by New Russ Pictures Corp. 36 Pettijohn Brings Peace to Warring Utica Exhibitors 37 Pathe to Distribute Russian Art Films 4* N. A. M. P. I. Administrative Committees Approved 44 N. Y. Run of Brady's "Rasputin" Film Extended Through Demand 45 There is vastly more money in circulation throughout the country today than ever before ; salaries and wages everywhere have been augmented. The people of the country have the money to spend and the additional revenue sought by the firm industry is absolutely necessary in order that the public may continue to receive the superior grade of motion picture which they require. It is well known that in certain instances the rental fee being required by producers is obviously exorbitant; it is not for a justification of these charges that we are pleading. But we do urge, for the common good of the motion picture industry, that the long deferred advance in theater admissions — which have practically stood still for two or three years — be immediately brought about. Failure to do this will mean disastrous failure for many exhibitors and the same for the producers who are seeking to serve them at rental charges which do not measure up to the expensiveness of the pictures being issued. If the public was content to view the old type of picture which was ground out almost mechanically, costing not more than a thousand dollars a reel to prepare for the market, then there would be little justification for increased admission charges. But the motion picture cannot stand still; its progress must be swift and thorough. While there are isolated cases of extravagant disbursements, on the whole, the increased cost of produation is necessary to the artistic advancement of motion pictures — excepting, of course, the ridiculous salaries and profits paid a few of the most prominent players. Retrogression artistically of the motion picture will spell the doom of the industry. No progress and not even the present standards can be maintained at the old rental charges. Increase your admission charges, not only for your own protection, but also to safeguard the entire industry. * * * Patriotic Work THE exhibitor of motion picture is enabled by his position to be one of the most potent moulders of public opinion. This is a great privilege and likewise a great responsibility. Exhibitors now have an excellent opportunity to exemplify their patriotism by giving careful consideration to the selection of short subjects to be used in connection with their regular programs which will cooperate with and forward the work the national government has to do. The motion pictures in such a time as this should be a great stimulus to patriotic enthusiasm. Pictures carefully selected with this end in view, also musical compositions for their accompaniment, can produce an almost incalculable result. MARTIN J. QUIGLEY "Cleopatra," With Theda Bara, to Appear First on Broadway 45 Exhibitors Show Big Interest in Three Big Hoffman Films 45 Parade of U. S. Soldiers in London Shown in Gaumont Films 40 Harold Bolster Starts World Tour Oct. 4 for Goldwyn 46 Brenon Sues to Restrain Iliodor From Acting in New "Romanoff" Film 40 REVIEWS "The Countess Charming," Lasky-Paramount C-D., Five Parts, With Julian Eltinge 27 "The Gulf Between," Technicolor M. P. Corp., Seven Parts 27 "Fools for Luck," Essanay-Perfection C-D., Five Parts, With Taylor Holmes 27 "The Lifted Veil," Bluebird D., Five Parts, With Ella Hall 28 "Silence Sellers," Metro D., Five Parts, With Mme. Petrova 2b "The Conquest Program" .. : 28 "Love and Pep," Wally Van's Comedy, Two Parts 28 "The Moth," Select Pictures D., Six Parts, With Norma Talmadge 29 "Flying Colors," Triangle D., Five Parts, With Wm. Esmond 29 "The Girl Who Couldn't Grow Up," Pollard-Mutual, Five Parts, With Margarita Fischer 29 "The Runaway," Empire-Mutual C-D., Five Parts, With Julia Sanderson 29 "The Edge of the Law," Butterfly D., Five Parts, With Ruth Stonehouse 30 "Penny Philanthropist," Wholesome Films Corp. D., Seven Parts, With Peggy O'Neill • 30 "The Woman Beneath," World D., Five Parts, With Ethel Clayton 30 DEPARTMENTS The Periscope 31 The Film Stock Market 33 Official Cut-Outs by Chicago Censors 33 At Down-Town Chicago Theaters 33 Synopses of Current Releases 35-36 Chicago Trade Events 37 Canadian Film News 38 Calender of Feature Releases 39-40-41-42 News of Exhibitors and Exchanges 43