Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS. HERALD PETROVA PICTURES TO BE ISSUED BY NATIONAL EXHIBITORS CIRCUIT Noted Actress' Productions Are First With Woman Star Accepted by Distributing Concern; Will Be Handled Like Forthcoming Chaplin Plays An arrangement has just been concluded between Superpictures Distributing Corporation and the First National Exhibitors' Circuit, Inc., whereby the latter organization will distribute the forthcoming Petrova pictures. Madame Petrova is the lirst woman star whose productions have been accepted for publication by the Exhibitors' Circuit, and the Petrova pictures will be the first series of features distributed by their exchanges. Like forthcoming Chaplin pictures, which have recently been acquired by the Exhibitors' Circuit, the productions in which Madame Petrova appears are to be sold independently of all other productions, under an exclusive Petrova contract. This arrangement means that the Petrova pictures will appear in more first-run theaters in ihc United States and Canada than have previously been available for any other feature productions. This fact, together with the country-wide advertising campaign to be conducted by Superpictures Distributing Corporation, promises to both large and small exhibitors attractions of box office values. Rothapfel Negotiated Deal This contract, which marks a distinctly new step in the relations between exhibitor and producer, was negotiated on behalf of the Exhibitors' Circuit by S. L. Rothapfel of New York and H. O. Schwalbe of Philadelphia, and on behalf of Superpictures Distributing Corporation by its president, Frederick L, Collins. When interviewed at the office of Superpictures Distributing Corporation, 2'< West Forty-fourth street. Mr Collins said : "The relation between Madame Petrova and the exhibitors which has been established by the contract which has just been executed is extremely gratifying to me, not only because I believe that the arrangement will be extremely profitable both to the exhibitors and to the producer, but because it is a direct (Continued on I'agt 211, Col. 3) SHUBERT-HAMMERSTEIN-INCE FILM "CO-RESPONDENT" IS BOUGHT BY JEWEL One of the speediest motion picture deals on record took place in the projection room of Jewel Productions, Inc., 1600 Hroadway, this week. when, exactly four minutes after "The Co-Responderit," a Ralph luce production, with Elaine 1 1 ammerstein was shown, a price was made, accepted and . paid to Lee Shubert. Arthur Hammerstein and Ralph I nee, for the film. There was no question as to acceptance after the first reel was shown, and four minutes after the last one war. viewed the check was signed and blotted. Jewel Productions, Inc., starting October 7 will present it at the Rroad way Theatre, where it is expected to prove one of the picture sensations of the year. Wilfred Lucas and a big cast support Miss Hannnerstein. Irene Fenwick brought "The Co-Respondent" by Rita Weiman and Alice Real Pollock, to the Booth Theatre two years ago, where it proved one of the successes of the season. It is the story of a New England girl who is wooed and brought to a small town hotel by the millionaire husband oj a New York society woman, who has him followed and trapped as a mock ceremony is about to be performed. A year later the girl having won distinction and the heart of the managing editor of a metropolitan newspaper, faces two choices when sent out on the famous Van Kreel divorce case to obtain the name of "The CoRespondent." K. & E. SUES TRIANGLE (Continued from Page 17 1 In the allegation filed by attorneys for Messrs. Klaw & Erlanger it is stated Mrs. Porter's story was published in 1912; became widely popular and was subsequently dramatized and produced in 1916, becoming a great success, consequently the title is of great value. The producers of "Polyanna" not only demand an injunction but also an account of the receipts from the film play from ! Triangle". OGDEN CORP. WILL MOVE FROM UTAH TO PLANT IN EAST Ogden, Utah (Special to Exhibitors Herald). — The Ogden Pictures Corpora tion will not use this city as a producing center in the future. According to a re-J croft, president of the Ogden concern, h< ] croft, president of the concern, Ogder has arranged to lease a studio near Nev j York city and will move tne plant there : A new contract has been signed b;tj Lillian Walker, star of "The Lust of th'j Ages," the Ogden Corporation's firs I film, under which she is to produce eigh j pictures in twelve months. In thes features Miss Walker will play the lead mg role. M G. WATKINS IN N. Y. AFTER VISIT WITH EXHIBITOR! M. G. W. Inc. President Start Tour of Big Cities After Week's Auto Trip Through Wisconsin M. (i. Watkins, president of the M. Watkins, Inc., Motion Pictures, wi | offices in Milwaukee, Chicago and Ne York, recently returned to Chicago aft a two-weeks' automobile tour of the e hibitors located in the large and sin; towns of Wisconsin. Mr. Watkins If] Chicago on Sept. :>::. for Pittsburf Washington and New \ orK. ITc expec to remain in Xew York about two vveel SCENES FROM TWO FORTHCOMING GOLDWYN PICTURES ' EFT TO RTGHT RUBY DE REMER, THE ZIECKKLD BEAUTY, FFM \LE I F.AD 1\ ] AMI SII'POIM |X -Till'. CINDERELLA M\X." A UK. SCENE FK(')M