Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS HERALD 19 lOTHAPFEL'S NEW BROADWAY HOUSE WILL BE IDEAL OF HIS DREAMS racade to Be Stately Colonnade of White, Patterned After Parthenon of Athens; Will Direct Presentation of Pretentious Pictures and Music All rumors concerning the imposing new theatre now in process of completion t Broadway and Forty-ninth street were set at rest this week by an official announceient issued from the office of S. L. Rothapfel, managing director of the Rialto, to le effect that the new playhouse will be under Mr. Rothapfel's personal direction id will be devoted to an elaborated and more pretentious variation of the combined lotion picture and musical entertainment. It is promised that the new theatre, which is not yet named, will be as much E a revelation to New York in the matter of beauty, luxurious appointments and Dvel illuminating effects as the Rialto when it opened a year and a half ago. The opening of the new house is scheduled for about the middle of December, [r. Rothapfel says that he regards the new institution as the realization of a dream t has had for many years, a perfect home for the distinct type of entertainment hich he originated and which has raised the motion picture theatre from the sideiow category into the field of the higher arts. He said the new home of the "Roth>fel Idea" would be operated in conjunction with the Rialto without affecting the tter institution in any way. Music will assume an even more im>rtant part in the new theatre than it <s on Mr. Rothapfel's program in the •>st, and once a week the orchestra of e new house will be combined with the ialto orchestra to form the Rothapfel mphony Orchestra of one hundred eces, which will render a popular symlony concert under the masterly direc>n of Hugo Riesenfeld. Dr. Riesend will have the direction of both chestras as separate organizations, but II conduct principally at the Rialto as present. Other directors will be proled in order to permit of his conductor the orchestra in the new institution ten special occasion demands it. The pular symphony concerts will be intro IFE SUIT CORP. GIVES FILM TRADE TRAVELERS SAFETY The International Life Suit Corporate, 11 Broadway, New York, has perf ted a life saving device that will prove |d great value to those in the motion nture trade and others who find it i ressary to go abroad during these i :ardous times. • "he device consists of a suit of rubbf. lined with buoyant, heat retaining a I cold repelling composition. The s t does not depend on inflation to keep « wearer afloat and it is said a dozen p ictures will not affect its buoyancy. l practical demonstration of the suit * i given recently in the North Sea, ^ ;re a ship was torpedoed by the Ger ii is and the wearer was rescued after b ig in the water four hours. " ER HOUR" IS THE NEXT KITTY GORDON FEATURE FOR WORLD'S PROGRAM .itty Gordon's next World-Picture B dy-Made is "Her Hour," and is one ©three prepared in advance with Miss Jj'don as star. The remaining two are ie Divine Sacrifice," to be published a" he end of the year, and another which is ot yet named. duced primarily to encourage American composers, and Dr. Riesenfeld will endeavor to introduce at least one new American composition of serious nature each week. Both outwardly and as to interior it is promised that this new temple of amusement will set a new standard of beauty and comfort. It will contain no stores and no offices other than the executive offices of the theater itself. The Broadway facade will be a stately colonnade of white stone, patterned after the Parthenon at Athens. The interior will be of classic design, decorated and illuminated according to Mr. Rothapfel's own specifications. The seating capacity will be approximately 2.500. Mr. Moe Lev}-, attorney at law of Norfolk, Ya., personal counsel for Jake Wells, and Charles C. Pettijohn, general manager «f the American Exhibitors' Association, were insisting that the concessions granted the American Exhibitors' Association should not be limited to members of that association, but should likewise apply to all. other exhibitors in the United States and Canada, whether members of the A. E. A. or not. BERT LUBIN MADE GLOBE FILMS HEAD IN WEST CANADA Chief Sales Manager to Handle Distribution of "The Warrior" Feature Bert Lubin has been appointed general sales manager of the western Canadian territory, acting in this capacity for the interests of the Globe Films. Ltd.. a new organization of prominent Canadian exchangemen. Mr. Lubin has been a factor in Canadian film circles for several years and his acquaintance among exhibitors is wide. Prior to his present connection Mr. Lubin was affiliated with Metro as general manager of western Canada, and his handling of the Bushman-Bayne serial, "The Great Secret." created a record in point of extensive bookings and gross receipts. Globe Films. Ltd.. has recently acquired the right to "The Warrior," starring Maciste of "Cabiria" fame. Mr. Lubin has already inaugurated a unique advertising campaign for this film and everything necessary for the exhibitor to "properly exploit the picture is being prepared. CHAUTARD WILL DIRECT CLARA KIMBALL YOUNG IN "MARIONETTES" FILM The well known French director. Emile Chautard. who directed Clara Kimball Young in her first picture "Magda," and who now is directing Mme. Lina Cavalieri in her forthcoming fijm. will direct Miss Young in "The Marionettes." which is to follow "Shirley Kaye." The various ideas agreed upon by the gentlemen representing both organizations will be submitted to their respective boards of directors at special meetings to be called within the next ten days. The feature upon which the disagreements arose will remain in abeyance until after these meetings have been held, but both sides have agreed to discuss the question at issue and try to reach an agreement in the respective directors' meetings. A. E. A. FIGHTS FOR EXHIBITORS RELIEF FROM MUSIC TAXATION Committee Meets Publishers' Body and Agreements of Importance are Reached; Pettijohn Insists Agreements Cover All Exhibitors Outside of Association Two committees, one representing the American Exhibitors' Association and the other the American Society of Composers, Authors and Publishers, met at the offices of the American Exhibitors' Association in the Times Building in New York, Friday, September 21. The object of the meeting was to try to see if some peaceful agreement could not be reached on the music tax question. Various propositions wer.e submitted by each side and the question was thoroughly discussed. At the conclusion of the conference, lasting several hours, only one thing remained upon which no agreement had been reached.